AfterShokz Introduces the Second Generation Model of Its Award-Winning Bone Conduction Sport Headphones

Sports M2 features 21 improvements from the original AfterShokz Sport headphones

Syracuse, NY - November 7, 2012 â"€ AfterShokz, the unique brand of open ear headphones powered by patent pending bone conduction technology, today announced that the next generation model of its award-winning open ear sport headphones is now available. AfterShokz Sportz M2 combines the innovative technology and revolutionary design of the company's first-generation sport headphones with 21 new features and improvements including better sound quality and a sleeker design.


"As the only real safe alternative to headphones or earbuds, AfterShokz has received a great response from the industry, consumers and retailers since we first introduced our headphones last January at the 2012 International CES." said Bruce Borenstein, President & CEO of AfterShokz. "We feel it's important to continue to be innovative and make improvements as the technology evolves. Our new second-generation sport headphones feature notable upgrades to the design and quality that consumers will fall in love with."

AfterShokz Sportz M2 headphones offer users the benefit of comfortable, healthy and safe transmission of sound. Unlike conventional headphones and earbuds that use the eardrums to transmit sound, Sportz M2 rest comfortably in front of the ear and utilize bone conduction technology to transmit sound through the listener's cheekbones to the inner ear, bypassing the eardrum completely. This enables anyone participating in an activity - jogging, biking, skateboarding, hiking, skiing, and commuting - to stay connected to both what they are listening to and the outside world. With AfterShokz, listeners are able to hear ambient noises such as oncoming traffic, car horns, ambulances or other warning noises, potentially preventing accidents that can be caused by headphones and earbuds blocking out these sounds.

Most notably, this unique technology and design allows hearing-impaired individuals to use AfterShokz headphones without removing a hearing aid, and visually-impaired individuals to use them in conjunction with talking GPS applications.

Stylishly designed in matte black, AfterShokz Sportz M2 headphones curl over the ears, with the wraparound headband resting along the back of the user's neck. This lightweight, flexible wraparound headband stays in place even during rigorous activity and provides a far more comfortable listening experience than earbuds, especially when used over extended periods of time. A reflective strip along the back provides additional visibility for those participating in activities after dark. The ergonomically designed in-line control box - 30% smaller and lighter than the company's first generation design - offers a more user-friendly interface, featuring streamlined and strategically positioned switches for easily making/taking phone calls, playing/pausing/advancing music and adjusting volume. The Sportz M2 headphones are lightweight, sweat and water resistant, and feature a gold plated 3.5mm connector that fits all smart phones, iPhones, iPods, iPads, and MP3 players.

Aftershokz Sportz M2 is currently available for $79.95 at www.aftershokz.com and select retailers nationwide.

About AfterShokz
AfterShokz brings patent pending bone conduction technology, initially developed for military special operations and law enforcement by VoxTech in 2001, to everyday sport and mobile headphones. AfterShokz offers consumers a more comfortable, healthy and safe listening experience with two models of open ear headphones: AfterShokz Sport and AfterShokz Mobile. Unlike conventional headphones and earbuds that use the eardrums to transmit sound, AfterShokz transmits sound through the listener's cheekbones to the inner ear, bypassing the eardrum completely. To learn more about the company's use of bone conduction technology and detailed features of this innovative headphone line, please visit www.aftershokz.com.



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