DSE 2013 Fundamentals Seminar Program to Present Business Basics, Case Studies & Steps to Deployment Success

Designed specifically to prepare those investing for the first-time to deal with initial planning and execution challenges.

Atlanta - Digital Signage Expo® (DSE), the world's largest and longest running International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new immersive four-part Digital Signage Fundamentals Seminar Program designed specifically to prepare those investing for the first-time to deal with initial planning and execution challenges.

The Digital Signage Fundamentals Seminar Program, to be presented in Las Vegas February 27-28, 2013, is part of DSE's eight-track Educational Conference and is designed specifically for those DOOH network operators of both revenue- and non-revenue generating systems, digital signage (DS) end-users, and systems integrators and installers who are relatively new to the industry. This educational track is intended to provide an introduction to the DS industry by promoting a better understanding of the seven elements that comprise a DS system. Topics to be covered include:

Case Studies: The Trials & Triumphs of Two Successful Digital Signage Network Launches
Planning & Substantiating a Project: The Business Side of Dynamic Digital Signage
Estimating Total Cost of Ownership: The Hidden Costs of Digital Signage Deployment & Operation
Working With Your IT Team: How to Work With IT to Make Your Digital Signage a Success

Instruction will be a straightforward presentation of "how to" in terms that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the financial, retail and hospitality fields, along with knowledgeable industry consultants and technology providers.

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, "The DS Fundamentals Track is targeted primarily at attendees who come to DSE to learn how to get started," but he acknowledged that, "it is a track that also remains popular with repeat attendees who want to revisit some of the basics from time to time."

Registration for the Fundamentals Seminar Program, or any of DSE 2013 educational conference seminars is now open at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.

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