Multiscreen services to flourish as 145 million people in Western Europe watch online video

Parks Associates reports the number of consumers in Western Europe who regularly watch online video will reach 145 million this year and the number of pay-TV operators offering multiscreen TV services will increase from approximately 50 in 2012 to 90 by 2016.

Dallas, Texas, October 25, 2012 - Parks Associates reports the number of consumers in Western Europe who regularly watch online video will reach 145 million this year and the number of pay-TV operators offering multiscreen TV services will increase from approximately 50 in 2012 to 90 by 2016. The international research firm will present new research on European pay-TV subscribers, with comparisons to the U.S. and international markets, at CONNECTIONS™ Europe, November 13-14 in Amsterdam.


CONNECTIONS™ Europe, featuring speakers from Amdocs, Irdeto, Sky Deutschland, and more, addresses the new offerings from service and content providers and presents recommendations on emerging business models for advanced advertising and OTT and pay-TV services. Media are invited to attend.

"Rapid growth of connected CE devices in the home, concerns over cord cutting, moves to adopt multiscreen by competitors, and the emergence of TV Everywhere services in North America initially drove implementation of multiscreen services in Europe," said Brett Sappington, director, research, Parks Associates. "These services allow pay-TV providers to compete with terrestrial broadcasters for online video viewers and potentially to drive subscribers to premium services. The cord-cutting phenomenon was not as apparent in Europe as it was in North America but only because pay-TV providers were already grappling with the challenge of moving subscribers to premium service tiers."

In Europe, content provider HBO Nordic is testing new offerings to provide OTT services to consumers without a subscription to cable services, raising fears that viewers will use these services to bypass pay-TV offerings. However, a new study from Parks Associates finds 7% of U.S. pay-TV subscribers recently returned to pay-TV service after having "cut the cord," casting doubt on the long-term impact of subscribers who cancel their pay-TV service because of Internet video.

"Economic factors rather than a switch to Internet video are the chief driver of churn and the reason people return to pay-TV services," said Stuart Sikes, president, Parks Associates. "Operators should leverage the popularity of online video, provided their services are properly designed and marketed to match the demands of each individual market. We will examine these market challenges and opportunities at CONNECTIONS™ Europe."

CONNECTIONS™ Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; PacketVideo; People Power Company; Sigma Designs; Sutherland Global Services; ESNA; iMediaShare; NewBay Software; MyHomeServices.

CONNECTIONS™ Europe agenda is available at http://www.parksassociates.com/connectionseurope. Visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113 for information.

About CONNECTIONS™ Europe
CONNECTIONS™ Europe offers high-level analysis and consumer research, networking opportunities, and information on emerging connected home services and technologies. The executive summit focuses on the next generation of services, including new partnership opportunities between operators and utilities, strategies to engage consumers through innovative service bundling, the role of the cloud, and how to effectively connect consumers to digital content. www.connectionseurope.com

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.