Jack Joseph Puig, Dell, Skullcandy and Waves Audio Announce Cooperative Effort

Industry-leading electronics brands and GRAMMY®-winning producer join forces to create a new audio standard for next-generation consumer electronics products



Industry-leading electronics brands and GRAMMY®-winning producer join forces to create a new audio standard for next-generation consumer electronics products

October 16, 2012 - Three of the world's leading electronics brands: the CE Division of Waves Audio, Skullcandy and Dell, along with GRAMMY®-winning producer Jack Joseph Puig, announce that they are joining forces to bring about consumer electronics products with proprietary, studio-quality audio technologies.

Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY Award®, has a longstanding relationship with iconic multi-platinum award-winning record producer/mixer Jack Joseph Puig, and has worked with him on several acclaimed signal processors for the professional market.

Waves has also previously worked with Dell to offer enhanced audio on select products. With the decision to deliver an enhanced audio experience on Dell laptops and desktops targeted towards consumers and professionals alike, Puig, working with Waves and Dell, then invited Skullcandy, a leading performance lifestyle audio brand that reinvented the headphone category, to join forces.

Initial results of this unique effort were unveiled recently with the launch of several new Dell XPS and Inspiron laptops, all of which include the Waves MaxxAudio suite. Select systems, like the sleek Inspiron 14Z Ultrabook, also include Skullcandy-branded speakers.

"Skullcandy brings a fresh branding perspective and audio expertise to this partnership. Our genesis was the collision of music, action sports and fashion, which allows us to be an authentic, everyday part of our consumers' lives," says Jeremy Andrus, President and CEO, Skullcandy, Inc.

Puig is responsible for some of the most successful recordings in music today, including work with Green Day, U2, Lady Gaga, Black Eyed Peas, Goo Goo Dolls, Florence and the Machine, Faith Hill, Beck, Mary J. Blige and many more. His extensive relationships with top artists and record companies give him a unique perspective on the nexus between the entertainment world, technology, and the world of consumer electronics.

"As leaders in their respective market sectors, it is natural that these companies would decide to do work together," stated Jack Joseph Puig. "This cooperative effort has already led to some brilliant ideas. We are very, very close to where we can unveil some of the new results of our efforts. In the coming weeks and months, the market is going to see us introduce some groundbreaking technological innovations that set new standards in consumer electronics."

"Now more than ever, people use their laptop or desktop as their primary entertainment center or communication device, and we are making the investment to ensure they get the best audio experience available," said Brian Pitstick, Executive Director of Consumer Product Marketing at Dell. "Whether it's listening to your favorite music playlist, watching a movie, or calling friends and family over VoIP, it sounds better with Dell."

Tomer Elbaz, Executive Vice President, Waves Audio Consumer Electronics Division, stated, "Waves is proud to bring professional audio expertise to this partnership. Our DSP and design are used by every professional producer and engineer in all areas of entertainment audio. Waves Consumer Audio provides the infrastructure and tools that enable each member to do what they do best and, in the end, refine and redefine peoples' perceptions of consumer electronics sound. Waves brings a precise representation of The Professional Studio sound to the consumer's listening experience."

About Skullcandy, Inc.
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand and distinctive logo symbolize youth and rebellion and embody the company's motto "Every revolution needs a soundtrack." Skullcandy headphones feature the distinctive Skullcandy sound and leading-edge design. Skullcandy products are currently sold in the United States, as well as in more than 70 countries around the world and through its websites.

About Jack Joseph Puig
Jack Joseph Puig (JJP) has helped redefine the role of the producer and mixing engineer in modern music. As an inventor and technologist he relies on vintage hardware and cutting edge software to create complex aural tapestries that capture the essence of the recording artists' vision. JJP has worked with countless hitmakers, including Sheryl Crow, Fergie, Weezer, John Mayer, No Doubt, Sugarland, and The Rolling Stones.

About Waves Ltd.:
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY Award®. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves' award-winning processors are utilized to improve sound quality in the creation of the world's most popular music, movie soundtracks, and multimedia titles. Waves offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves' Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, Toshiba, and many others.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.



All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves. GRAMMY is a registered trademark of the National Academy of Recording Arts & Sciences.

For further information please contact:

Waves: Robert Clyne, Clyne Media, Inc., O: 615-662-1616 E: robert@clynemedia.com
Skullcandy: Tyson Andrus, Marketing Machine, Product & Retail Marketing Division,
O: 435-729-2561 E: tyson@skullcandy.com

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