Source Strengthens Genelec Team in UK

Source Distribution, UK distributor for Genelec in the professional, MI, systems integration and custom install markets, has appointed Andy Bensley to the newly created position of Professional Audio Product Specialist.

In his new role, Andy will provide product training, pre-sales advice and expert demonstrations of Genelec products and all Source-distributed high end studio brands. Andy will also be available to for staff training, product demonstrations and clinics, and end users will be encouraged to call upon his services should they require a detailed one-to-one advice. Furthermore, with the increasing importance of online video to demonstrate products, Andy will be working closely with Source's in-house marketing department to create Genelec product demonstration and tutorial videos aimed at both dealers and end-users.

"Genelec monitors have a peerless reputation in the studio and broadcast markets," says Andy. "Quite rightly so, and in the last few years this reputation has been carried over into the systems integration and custom install markets. I'm looking forward to continuing this growth as the Genelec product offering evolves in these newer sectors."

Howard Jones, Source's Director of Distributed Brands said: "Source has always been focussd on finding ways to proactively sell products, and we'd like Genelec dealers to think of Andy as an extension of their own sales team - someone with impeccable product knowledge, great customer skills and a real passion for audio equipment. We're really excited about this new role and are convinced it'll help drive sales of Genelec products even further, across all market sectors."

Graduating in Audio Engineering from the SAE Institute in Liverpool in 2005, Andy went on to work as a full time studio and FOH engineer in his native North East, before honing his pro audio retail skills at Sound Control in Stockton and Digital Village in North London. It was that all-round combination of commercial studio and retail experience that made him the perfect candidate for the new position.

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