Atlona(R) Now Shipping Professional 4x4 HDMI(R) Matrix Switcher Featuring HDBaseT(TM) Lite Technolog

AT-PRO3HD44M HDMI(R) Matrix Switcher Extends HDMI Sources to 230 Feet Over Cat 6a Cable at 1080p and 1920x1200, or 197 Feet With Cat 5e/6.

SUNNYVALE, Calif. -- Sept. 18, 2012 -- Atlona(R) today announced that the company is now shipping its new AT-PRO3HD44M 4x4 HDMI(R) matrix switcher, a Custom Retailer 2012 EXC!TE Award winner and CEDIA's Best New Product Finalist. The AT-PRO3HD44M allows HDMI signals to travel greater distances from sources such as Blu-ray(TM) players and satellite receivers -- up to 230 feet over a single Cat 6a cable at 1080p and 1920x1200, or 197 feet with Cat 5e/6. Featuring HDBaseT(TM) Lite technology, this newest addition to the Atlona matrix switcher product family line supports uncompressed full HD digital video, audio, Power over Ethernet (PoE), and a number of control options, including RS232, IR, and direct front panel control.

The AT-PRO3HD44M features four HDMI input ports that can be switched to any of four Cat 5e/6/7 output ports. At the end of the Cat 5e/6/7 runs, AT-PRO3HDREC receivers (sold separately) are used to transfer the signals back to standard HDMI cables. Additionally, the AT-PRO3HD44M is designed to provide users with PoE capabilities, so power supply is not needed for the receiver. Additionally, the switchers feature LPCM 2 channel, Dolby(R) 2.0, Dolby Digital 5.1, and DTS 5.1 digital audio format compatibility, as well as offering built-in digital audio S/PDIF loop outs to allow audio to be distributed easily to an AVR or amplifier.

"The AT-PRO3HD44M fully utilizes HDBaseT Lite technology, delivering a greatly simplified installation process for installers and peace-of-mind for their customers." said Ilya Khayn, president and CEO, Atlona. "This new addition to our professional line offers an affordable solution with high-quality results -- a core value we constantly strive to provide to our customers."

Along with 3D signals, this unit is compatible with all third-party control systems, supporting bidirectional RS-232 and IR. Programmable memory presets for extended display identification data (EDID) are loadable to any source connected to the matrix, ensuring that any display can receive optimum A/V signal and guaranteeing that even the most difficult displays receive audio and video.

The AT-PRO3HD44M and AT-PRO3HDREC are available now at the MSRP of $2,299.99 and $219.99, respectively.

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About Atlona(R)
Atlona(R) -- "Connecting Technology to Your World" is not just our slogan, it's what we do. Since 2003, Atlona has been supplying an extensive range of analog and digital connectivity solutions to a global client base spanning a diverse range of markets -- from consumer electronics and home theater to broadcasting and digital signage.

Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona Home Collection (consumer electronics), Atlona Professional (systems integration), and Atlona Commercial (corporate A/V).

More information about Atlona is available at

Atlona(R) is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.

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