THX Announces Partnership with Innovative Sound Technology Company, Sontia®

THX and Sontia are Working to Provide an Enhanced Audio Experience across a Wider Selection of Consumer Electronics Devices, Such as Sound Bars, Headphones and Smart Phones


IFA 2012

BERLIN--THX Ltd. today announced its partnership with Sontia® - the company that introduced the groundbreaking audiophile-grade Stable Phase audio Technology family (SPT) - to bring spectacular audio performance to consumers at all price points and across a more comprehensive set of audio and speaker products than what exists today. The companies will collaborate to deliver innovative sound processing technology that enhances audio performance as well as reduces development and production costs for consumer electronics manufacturers.

Due to the explosion of media across different platforms, there are many types of new speakers available today. Based on consumer interest and demand, manufacturers have been looking for a way to improve sound quality in small, thin speakers used in the majority of today's portable devices - and at the same time, keep production costs in check. Sontia and THX are bringing an innovative solution to market with interest to date from home theater, tablet, auto and speaker companies.

"THX has proved to be a trusted brand, known for providing the ultimate benchmark and quality standards to deliver best-in-class entertainment," said Chris Vernon, CEO, Sontia. "With its thought-leadership and deep subject matter knowledge of quality sound, THX will help to ensure that these collaborative products deliver the maximum level of performance possible and the overall experience consumers expect from the THX brand."

Sontia and THX will work together to carefully analyze products and evaluate their capabilities, leveraging both Sontia's critical testing lab and THX's regime of precision tests. The goal of a two-layer testing approach is to provide the optimal audio performance relative to individual products.

"We are committed to working with our industry partners to ensure that any products and technologies that we help develop or certify define quality in their class," said Matt Chrispen, director, business development, THX Ltd. "Our partnership with Sontia represents a particularly innovative expression of this commitment. Together, we will offer improved audio performance across a variety of consumer electronic products where small speakers could be enhanced with this technology - from smart phones, to headphones, to sound bars and other smaller-sized speakers."

About Sontia:

Sontia is a provider of innovative linear-phase 'pre-correction' sound technology for incorporation into third party audio products. It is headquartered in the UK, with offices in Sheffield, and local offices in China, Korea and Japan. It is privately funded with international investors, including former ARM Chairman, Sir Robin Saxby, and one of the world's most successful serial technology entrepreneurs, Dr. Hermann Hauser.

About THX:

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 3D HDTVs and blockbuster movies. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.

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