Panasonic opens the doors to IFA 2012 with LIVE @ IFA broadcast

Panasonic brings the IFA experience to everyone

· This year Panasonic is opening up the doors to IFA across Europe. http://www.panasonic.eu/ifa - running now until September 3rd - will allow you to actively participate in the show at Panasonic's booth, wherever you are


· The broadcast allows you to tour Panasonic's IFA booth via live webcams to view the technology on show, as well as get all of your product questions answered live by Panasonic's experts

· Whether you want to know how to connect your Home Cinema system to your Smart VIERA TV, or which LUMIX G lens is right for you, Panasonic's experts will be ready and waiting to answer your questions absolutely live

· The application gives you a chance to win a daily prize. Panasonic will give away one product from its range until September 3rd to the daily raffle winner.

This year Panasonic is opening up the doors to IFA across Europe. Panasonic's LIVE @ IFA broadcast - running throughout IFA - allows you to actively participate in the show, wherever you are. The online interactive broadcast enables people from around the world to share and participate in the Panasonic IFA experience and explore a world of innovation.

Panasonic's LIVE @ IFA broadcast is being hosted by Patrice Boudibla, who is guiding viewers around the Panasonic booth and introducing Panasonic's team of experts from its TV, Digital Imaging, Home Appliances and Home AV product ranges. The show is being broadcast daily from 11.00 - 17.30 (CEST) until Monday 3rd September.

During its IFA press conference Panasonic gave a taste of some of the exciting projects which the company is working on now and in the future, specifically its global vision to combine smart technology and eco ideas. Viewers of the Live Broadcast can immediately find out more by posting a question on http://www.panasonic.eu/ifa which will be answered live. Every viewer who has their question answered will then receive a link of the video to share with friends.

How to view the IFA Live Broadcast

You can access Panasonic LIVE @ IFA via this link. The broadcast is also optimised for tablets and smartphones, meaning you can get quick access to the programme guide and live stream, even on the go.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of about 72 billion Euros for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.

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