Indy Audio Labs Announces New Firms to Represent Its Network-Focused AV Electronics in the USA

Makers of Acurus and Aragon Electronics Sign Top Rep Firms for US Market

September 4, 2012 - Indianapolis, IN - Indy Audio Labs, American manufacturer of the recently re-launched Acurus and Aragon electronics brands, is pleased to announce its affiliation with several manufacturer's representative firms covering the United States.

According to co-founder and CEO for the company, Rick Santiago, "in mid-July of this year, I tasked our new VP of US Sales, John Caldwell, to audit our representative roster and develop a plan for the expansion of our rep network in order to best match our rapidly expanding networked-AV product portfolio. We agreed to change our territory map where appropriate and also added eight new firms. In the process, we found firms that best fit our niche - those interested in promoting a proactive approach to selling networked-AV products and solutions to Custom Install (CI) and Retail customers."

"Basically," added Caldwell, "the unique characteristics of our two brands require non-traditional selling techniques, and that requires a special breed of rep."

"We had to change as well," he added. "Historically, we took the approach of delivering the factory program from on high to dealers who expressed an interest. Now, our reps survey the entire market thoroughly for the best of breed in each channel we serve (CI, Brick and Mortar Retail, Custom Retail and Commercial AV) and work closely with the dealer we select to be our partner to develop a support program that is tailored to their particular needs and business."

To that end, Indy Audio Labs representative line up now reads like a Who's Who of some of the best rep firms in the U.S. The new representative firm additions include:

*Bach Sales, Harry Bromer and Barry Balcourt, NY Metro and No. NJ.

*Dale Menagh, So California and Hawaii.

*Elite Marketing, Dale Pugh, Michael Coughlin and Andrew Ard, TX, OK, AR, LA

*JB Marketing Associates, Jim Belford, Upstate NY

*P.D. Lazarus Co., Peter Lazarus, New England, ME, NH, MA, RI, VT

*Sound Marketing AV, Jim Sperandio and Brandon Wallace, IN, KY,OH

*Steven Lester Co, Steven Lester, No. California, No. Nevada

*Verve AV, Jimmy Van Dyke and Eric Rigler, Mid Atlantic, E. PA, S. NJ, MD, DE, VA

These new representative firm additions join an existing team of industry veterans including:

*LP Hench Sales, Mike Hench, FL, GA, AL, MS, TN, NC, SC, PR

*B&R Sales, AZ, W. TX, Las Vegas, UT, CO, S ID, WY, MT

*The Joncas Company Sales and Marketing, Bob Pelland, AK, WA, OR

*Nova Marketing, Michael Doperalski, W WI, MI, MN, South and North Dakota

*Pro Sound, Brian Tucker, IL, E WI, MI, IA

Dealers interested in being considered for addition to IAL's distribution network are encouraged to contact their local rep firm for consultation.

Indy Audio Labs will exhibit at CEDIA EXPO 2012 in Indianapolis on September 6-8 at booth #1131. At the CEDIA EXPO, Indy Audio Labs will be demonstrating its recently launched Aragon line along with its Acurus lineup introduced earlier this year.

About Indy Audio Labs
Founded in late 2008 by Rick Santiago and Ted Moore, Indy Audio Labs ( designs and manufactures audio and video electronics under the Aragon and Acurus brand names. Rick Santiago is the company's CEO. Aragon and Acurus were originally established by Mondial Designs in the mid-eighties and have, over time, established a worldwide reputation for providing a unique combination of American-made high-end A/V performance at a sensible cost for enthusiasts and sound professionals alike. Indy Audio Labs are members in good standing of CEA and CEDIA.

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