Scala Software Powers Digital Signage at The People's Summit in Rio +20 for Social and Environmental Justice

Summit Organizers Selected Digital Signage as Green Technology Solution for Sustainable Event

Exton, Pa. July 23, 2012

Scala Inc. today announced its software powered digital signage at the recent People's Summit in Rio +20 for Social and Environmental Justice, which took place in Rio de Janeiro, Brazil. To support a sustainable event, summit organizers selected digital signage as a green technology solution for disseminating daily summit news and events including lecture schedules.

The People's Summit took place in Flamengo Park in Rio de Janeiro, alongside the United Nations Conference on Sustainable Development - Rio +20. Aiming to promote all events at Rio +20, The People's Summit included "TV People's Summit," which distributed content through a Scala software-based digital signage platform.

Each day of the summit, a film crew, journalists and others provided content of recorded events, which was edited using templates created with Scala Designer and sent to a Scala content management server for playlist distribution. The content was displayed on multiple LED screens and televisions throughout Flamengo Park via Wi-Fi connections to Scala Players. The digital signage project was developed by Scala partner JBTec Digital Signage and RJ21 Communication and also in partnership with Rio StudioLine.

"The project was a success with thousands of people having watched over 250 videos that were created and distributed. Major summit events were quickly available on the screens for everyone to see," said Mauricio Teixeira, director at RJ21 Communication.

"This digital signage project clearly shows the power of Scala software, providing a robust, flexible environment to develop broadcast-quality content quickly as well as stability and security for distributing that content throughout multiple displays," said Oscar Elizaga, senior vice president, Americas, Scala Inc. "The project demonstrates the technical innovation and skills JBTec brings to the Brazilian market."

About Scala

Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.

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