The 2012 Digital Storage for Media and Entertainment Report is now available from Coughlin Associates.
San Jose, CA-July 9, 2012-The eighth annual report from Coughlin Associates
Media and Entertainment Report, provides 166 pages of in-depth analysis of
the role of digital storage in all aspects of professional media and
entertainment. Projections out to 2017 of digital storage demand for
content capture, post-production, content distribution and content archiving
are provided in 59 tables and 83 figures.
The report includes results from a 2012 survey of mostly SMPTE members on
their digital storage needs in these target segments (comparing the results
to similar 2009 and 2010 surveys). These surveys were used to refine the
current report analysis from previous editions and track industry trends The
report benefited from input from many experts in the industry which, along
with economic analysis and industry publications and announcements, was used
to create the data including in the report. Some highlights from the
* As image resolution increases and as stereoscopic video becomes more
common, storage requirements explode
* The development of HD TV and other high resolution venues in the home and
in mobile devices will drive the demand for digital content
* Activity to create capture and display devices for 8K X 4K content is
occurring with planned implementation in common media systems by the next
* Active archiving will drive increased use of HDD storage for "archiving"
applications supplementing tape for long term archives
* Flash memory appears to be reaching tipping point in professional video
cameras with survey results showing about 37% utilization in 2012 (growing
from 2009 and 2010 survey results). Flash memory is also playing a role in
content distribution and post production.
* Between 2012 and 2017 we expect about a 5.6 X increase in the required
digital storage capacity used in the entertainment industry and about a
four-fold increase in storage capacity shipped per year (from 22,425 PB to
* Total media and entertainment storage revenue will grow more than 1.4 X
between 2012 and 2017 (from $5.6 B to $7.8 B)
* The greatest storage capacity demand in 2012 was for digital conversion
and preservation as well as archiving of new content (about 98%). Content
distribution follows in size with acquisition and post-production using less
* In 2012 we estimate that about 43% of the total storage media capacity
shipped for all the digital entertainment content segments was digital tape
with about 41% HDDs, 16% optical discs and flash 0.2% (mostly in digital
cameras and some media distribution systems). By 2017 tape will be reduced
to 38%, HDDs to 59%, optical discs to about 3% and flash memory will have
increased to 0.3%.
* Total revenue for storage media and devices used in media and
entertainment applications will increase about 1.3 X from 2012 to 2017 ($774
M to $974 M).
* Storage in remote "clouds" is beginning to play an important role in
enabling collaborative workflows.
* Silver halide film as a content distribution media will vanish before the
end of the decade.
Purchase of the report and the accompanying power point presentation with
report figures and tables provides the most definitive information on
digital storage trends for the professional media and entertainment
The 2012 Digital Storage for Media and Entertainment Report is now available
from Coughlin Associates. To get a copy send a completed order form in the
report brochure at http://www.tomcoughlin.com/techpapers.htm