This event provides exhibitors with an opportunity to gain valuable face-time with leading industry media in a relaxed setting before the show floor opens.
INDIANAPOLIS (June 13, 2012) - The Custom Electronic Design and Installation Association (CEDIA) has introduced new PR and marketing opportunities for CEDIA EXPO exhibitors. These new offerings are aimed to help exhibitors increase their booth traffic and media exposure.
CEDIA is connecting exhibitors with media through a media preview event offered on Wednesday, September 5 from 12:30- 2:00 p.m. This event provides exhibitors with an opportunity to gain valuable face-time with leading industry media in a relaxed setting before the show floor opens. All exhibitors may participate in the media preview event, which will be held in the Sagamore Ballroom at the Indiana Convention Center. CEDIA encourages those exhibitors with product launches to participate.
In addition to helping exhibitors gain media exposure, CEDIA has created two new ways for exhibitors to share their CEDIA EXPO news. The first is a video challenge for exhibitors to tell attendees in 60 seconds why they should visit their CEDIA EXPO booth. These videos will be posted to the CEDIA YouTube Channel, CEDIA EXPO and CEDIA Daily websites and through the CEDIA social media channels. CEDIA is also offering exposure for exhibitors who are launching products, hosting a giveaway or a celebrity. By filling out the new product launch form exhibitor news will be shared with attendees in CEDIA communications.
"CEDIA EXPO is the greatest touch point for manufacturers to connect not only with media but with those who install and use their products every day," said Debbie Antrim, CEDIA Senior Director of Tradeshows "We are consistently providing value-added programs to our exhibitors that enhance their return on investment."
Other exhibitor resources include a new exhibitor webinar series focused on maximizing return on investment, access to the pre-registered press list, custom guest passes, and press conferences. A full list of exhibitor marketing and PR tools may be found here. CEDIA EXPO 2012 will be held Sept. 5-8 at the Indiana Convention Center in Indianapolis. Registration is open at www.cedia.org/expo. Follow @CEDIA and #CEDIA12 on twitter for the latest CEDIA EXPO 2012 updates.
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association's Web site at www.cedia.org.