Cables To Go Rebrands to C2G Reflecting Portfolio and Geographic Expansion

The industry leader in high performance cabling and connectivity solutions rebrands as C2G.

LAS VEGAS, NEVADA (InfoComm 2012, Booth C9144) - June 13, 2012 - Cables To Go (, the preferred provider of high performance cabling and connectivity solutions, announced today that it has rebranded the company. The new brand, C2G, communicates the strategic direction and vision of the company by offering a more broad and diverse portfolio of exceptional connectivity solutions, investments in the development of advanced tools, and geographic expansion across Europe. C2G is passionately committed to delivering innovative solutions to "Get Connected" in today's ever-changing technology landscape. The C2G brand identity will be unveiled at InfoComm 2012, Booth C9144.

"It is with great pride and excitement that we launch the C2G brand. Over the years our product portfolio has grown beyond cabling to include A/V connectivity solutions that utilize the latest technology to provide more options for our customers. With the C2G brand, we now have better alignment between our products and brand that communicates our offering to key partners and customers. With a remarkable 28 years of experience as the trusted partner in connectivity-expertly delivering quality solutions and an extraordinary customer experience every time-we are poised to realize our full potential in getting our customers and partners connected," said Bill Diederich, president and CEO of Lastar, parent company of C2G.

Along with launching the C2G brand, the newest additions to the company's solution portfolio will be featured at InfoComm. RapidRun® Multi-Format is the most significant platform iteration in the RapidRun product line. With enhanced engineering that includes individually shielded pairs and an isolated ground for audio lines, these upgrades meet the rigorous demand for applications typically found in a conference room, classroom, or other similar commercial environments. TruLink® HDMI® over Cat5, and TruLink® Media Gateway represent an expansion of their respective product lines and provide greater flexibility, simple installation, and the ability to extend audio and video signals over long distances. C2G also announces the availability of ConnectXpress, a guided, self-service platform for selecting connectivity solutions. ConnectXpress makes it simple to quickly and conveniently find the right products to match the customer's application.

Learn more about C2G and their recently released solutions, as well as their full portfolio of high performance cabling and connectivity products at InfoComm 2012. C2G executives, product experts, and sales associates will be on site at Booth C9144.

About C2G

C2G is a division of Lastar, Inc., a leader in computer, datacom and audio/video connectivity solutions since 1984. The company delivers connectivity products renowned for superior quality, value, and innovation and are backed by their uncompromising commitment to customer service. For more information regarding C2G, visit

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