Samsung Showcases its Hospitality Line-up at the Dubai Hotel Show 2012

Samsung's latest hospitality line-up of advanced digital signage solutions specifically caters to the needs of the hospitality sector where they can be used effectively in the reception to greet guests

Dubai, UAE, May 15, 2012 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that it will be showcasing its latest range of Hospitality TVs, video walls, digital signage and mobility solutions at the Dubai Hotel Show. The event is taking place at the Dubai World Trade Centre from May 15-17, 2012.


Designed to modernize hotel rooms, Samsung's hospitality line-up offers greater energy efficiency and easy installation. Samsung's latest hospitality line-up of advanced digital signage solutions specifically caters to the needs of the hospitality sector where they can be used effectively in the reception to greet guests. It can also be installed in the lobby to provide up-to-date information on the hotel's offerings and announcements.

"Samsung understands the hospitality sector needs when it comes to state-of-the-art technology. That has become evident by the fact that some of the world's premium hospitality brands are partnering with Samsung to create some of the most breathtaking interiors," said Mr. Madhav Narayan, Regional Director, GCC, Enterprise Business, Samsung Gulf Electronics. "Samsung has successfully claimed a leading position in this sector and has no intentions of slowing down."

Tourism, hospitality and leisure industries are showing positive growth in the Middle East due to the influx of tourists into the region. As a result, new ways of interacting with and approaching consumers are required. In this area, Samsung's Audio Visual Hospitality range has raised the standard for premium Hospitality Displays combining the latest in LED technology with an elegant eye-catching design. With the image enhancing Slim LED technology and the latest in 3D imaging technology, the Series 79 delivers the highest image quality while providing the guests with an immersive 3D entertainment experience in addition to an extra level of engagement and flexibility through the Smart Hub and Smart Widget. Guests will also receive a wider range of TV programming through the REACH and My Channel feature supported in Series 57/47 alongside to the experience of a true home theatre experience with Soundbar compatibility and additional connectivity capabilities helping to make their stay more memorable. Samsung's outstanding TV design approach will help to elevate and complement the dcor of the room.

Business centers of hotels can also benefit from Samsung's innovative products including the Samsung SUR40 for Microsoft Surface with a multiple user touch screen allowing for a larger number of guests to access information simultaneously and Samsung's recently launch Slate PC Series 7. Samsung's award-winning GALAXY Tablet range is a perfect addition to any hotel reception allowing guests to check-in without the hassle of waiting in line. Samsung's Video Wall creates an aesthetic display in any part of the hotel with its High Definition features while informing guests through specialized content creation software. Digital signage solutions are a perfect tool to interact with customers as content can be remotely placed thanks to Samsung's Magic Info software.

"Hoteliers are looking to differentiate themselves against competitors and offer guests an unforgettable experience. Therefore, business and tourist destinations are urgently seeking professional assistance, products, services and equipment to support their ambitious development plans. Samsung is always keen on showcasing its solutions at the Hotel Show as it is an essential showcase for hotel, leisure and related products, services and technologies," added Narayan.

The Samsung exhibition stand B-400 is located at Hall number 8.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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