Consumers Slow to Embrace Cloud Services for Digital Media, Says Parks Associates

Industry Leaders and Analysts Discuss Cloud Media and The Personal Cloud at CONNECTIONS™ at TIA 2012 Conference in Dallas Next Month

International research firm Parks Associates reports 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy.


Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Media, CSG Media, F-Secure, IBM, MediaNaviCo, Omnifone, Primadesk, and SugarSync.

"Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages," said Brett Sappington, Director, Research, Parks Associates. "Many companies are experimenting with business models around the personal cloud to find the path to profitability. At CONNECTIONS™, we will examine the lessons learned today that will allow tomorrow's personal cloud services to quickly become profitable and sustainable."

Cloud Sessions at CONNECTIONS™ at TIA 2012:

"The Media Cloud: Technology, Business, and the Consumer," June 5, 4:00 p.m., is sponsored by F-Secure. Speakers:

Marc Beckwitt, VP, Strategic Partnerships, MediaNaviCo, a Technicolor Company
Dean Bolte, Managing Director, The Americas, Omnifone
Nick Chakalos, President, Catch Media
Steve Levine, Director of Solutions, Content Cloud Ecosystem, F-Secure
Steve Samuels, SVP of Sales, CSG Media, LLC

"Industry Convergence and the Smarter Home Cloud," June 6, 2:30 p.m., is hosted and sponsored by IBM. Speakers:

Jerry Bruce, Consulting IT Specialist, IBM
Scott Burnett, Director, Global Consumer Electronics Industry, IBM Electronics Industry, IBM
Ted Connell, Senior Managing Consultant, IBM Global Business Services
Brian House, Senior Managing Consultant, IBM Strategy & Transformation
Eric Riddleberger, Vice President and Partner, IBM Global Business Services

"Personal Cloud - Path to Revenues," June 6, 3:30 p.m., examines solutions that allow consumers to store and access their personal content remotely. Speakers:

Srinivasa Venkataraman (Venky), CEO, Primadesk
Laura Yecies, CEO, SugarSync

CONNECTIONS™ at TIA, June 5-7 at the Gaylord Texan, is the leading event for service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. The agenda features special research sessions on new growth markets and several sessions focused on digital content and entertainment services, including insights from executives at Best Buy, AT&T Digital Life, Starz Entertainment & Starz Media, TiVo, and Comcast.

CONNECTIONS™ at TIA 2012 sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo Software Technologies, PacketVideo, Quatrro, Radialpoint, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and HomePlug Powerline Alliance.

More information about CONNECTIONS™ at TIA can be found at www.connectionsconference.com.

About CONNECTIONS™

The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS™ at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.

The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS™ at TIA 2012 also features The Connected Home Pavilion, an area on the TIA exhibit floor where attendees can preview demos from operators, manufacturers, and solutions providers for the digital home.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

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