Software Solution Revolutionizes Digital Signage Possibilities and Increases Revenue by 60% or more (1)

CrowdSight, the digital signage Software Development Kit (SDK) developed by ThirdSight, is a unique solution that turns digital screens into intelligent machines, allowing digital billboard companies, advertisers, shopping centres and others to analyse and collect information, and adjust the information or media on the digital screen to the person's mood, gender, age and interest accordingly

May 10, 2012

ThirdSight is proud to announce the release of its digital signage software solution, CrowdSight, which creates new opportunities and possibilities for businesses and advertisers.

CrowdSight allows advertisers, narrowcasters, software developers, and broadcasters to collect information about an audience walking by, or standing in front of, a digital screen. Our solution allows these companies to adjust the message or commercial on the digital screen according to the mood, gender, age, or head position of the individual(s) in front of the screen and steer revenue up to 60% or more.

Our digital signage solution's biggest advantage is collecting information about every individual that walks by or is in front of the screen, allowing complete analysis of foot traffic, crowd profiles, and the advertisement or media reach, as well as whether the audience engages with the screen or not. CrowdSight allows companies or advertisers to track audience gaze and gain insight into what parts of the message or media is most effective.

CrowdSight is not limited to advertisers. The SDK can be used in video games and used to steer and enhance business promotions by engaging targeted audiences with specific images.

Our Digital Signage Solution can collect data on:

*Foot traffic in front of signage
*Attention time
*Head pose
*Clothing style
*Clothing colors
*Returning audience members

Technical Details:

CrowdSight allows software developers to combine this powerful technology into your own digital signage solutions. The SDK integrates into Windows, Mac, and Linux environments using the C++ programming language. Requirements are an intel-based computer, a USB web camera and an internet connection.

About ThirdSight

ThirdSight is a company dedicated to innovation in individual and crowd analysis and human-centred computing. The digital signage SDK was developed by ThirdSight based on over 10 years of research at the University of Amsterdam. Other related ThirdSight products include the emotion recognition market research software EmoVision, and a software development kit to pick the brain of costumers: the inSight SDK.

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