Control4 Develops Social Media Training Program for Dealers

Control4 launches educational webinar series for dealers looking to leverage social media marketing, enhance web visibility and organically grow their business

Salt Lake City, UT - May 9, 2012 - Control4, a leading innovator in residential and light commercial automation systems, is proud to announce its first-ever social media training for Control4 dealers, scheduled to debut on May 15th, 2012.

In each interactive training session, Control4 will review major social media platforms-including Facebook, Twitter, LinkedIn, YouTube and Pinterest-to help dealers and distributors gain strategic advice and discover how best to leverage them to build their business.

"The development of the Control4 Social Media Training Program is a direct response to dealer need," said Jim Arnold, Control4 Senior Vice President of Sales. "Our dealers have asked for help navigating social media marketing, and we're committed to providing it. Effective social media use provides direct access to current and prospective clients, while also enabling dealers to highlight their accomplishments and share industry insight-all of which plays into stronger branding and stronger businesses."

Each training session will be lead by Control4 social media expert Josh Brockmann, and will provide the latest recommendations and guidance for developing highly effective and optimized social media profiles. The presentations will also demonstrate the value provided by the leading social media platforms, highlighting their relative strengths for different business goals. Dealers will also have the chance to learn from peer case studies, seeing first-hand how social media has helped to increase business in the custom installation field.

Two live sessions of the Social Media Training Webinar for Control4 Dealers will be hosted on Tuesday, May 15, 2012 at 2:00pm MDT and on Friday, May 18, 2012 at 9:00am MDT. The session will also be recorded so that dealers who are unable to attend live can still benefit from the information when it's convenient to their schedules.

Control4 encourages all interested dealers to take advantage of the new Social Media Training Program by reserving a spot today.

Control4 dealers can get more detailed information or register at

About Control4

Control4 is a leading provider of automation systems for homes and businesses that provides personalized control of lighting, music, video, energy and security through more than 2,200 custom integrators, retail outlets, and distributors in over 72 countries. By delivering insightfully simple personalized control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels and businesses around the world. For more information visit

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