Scala Showcases Bold Digital Signage Solutions that Command Attention of Connected Consumers at Screenmedia Expo 2012

Scala - Stand Number: E45 - Showcases Innovative Digital Signage Solutions

London, UK May 08, 2012

At Screenmedia expo 2012, Scala, Inc. (Stand Number: E45) will provide visitors the opportunity to experience and test exciting, new digital signage solutions. Scala will showcase a number of innovations that help organizations be bold in how they command attention of connected consumers with their digital signage.

The Scala exhibit will include a new interactive screen communication solution that can be managed through a variety of mobile devices, including a smartphone, Apple iPad or tablet, using QR code technology. The solution enables organizations to connect to individuals with micro-targeted messaging. Scala stand visitors that participate in this interactive experience can enter a drawing to win a new iPad.

"Scala will demonstrate how our solutions help organizations, from retail and quick service restaurants to corporate communications, banks, hospitals and education, effectively interact with their target groups," said Tom Nix, Scala CEO. "By combining digital signage with complementary technologies and media, like mobile devices and social media, our customers can deliver personalized experiences that communicate the right message at the right time."

Scala will also demonstrate its Fling solution that allows users to share content from a tablet device to any digital screen with the flick of a finger. Other stand solutions include showcasing how interactive screens can transfer target information, how a consumer picking up a product from a store shelf can trigger product-specific messaging on a screen and Scala's Twitter integration.

Screenmedia expo will also feature a presentation on "Using Analytics to Make Your Network Smarter" by Marcy Patzer, Senior Director, Retail Strategy at Scala. Ms. Patzer will discuss why data and analytics will play an increasingly important role in successful digital signage networks and outline how organizations can use predictive analytics to create a "smart" digital network. The session takes place on May 16 at 14:30 in Theatre 2.
Scala Partner Demonstrations

Several of Scala's partners will demonstrate a range of digital signage technologies at Scala's Screenmedia expo stand, such as:

Sharp Electronics is Scala's Display Partner at Screenmedia expo and will showcase the unrivaled clarity, colour reproduction and uniformity of Sharp professional displays, produced in the world's most advanced LCD production facility. Highlights at the show include the new 70" PNE702 digital signage display, 60" PNV602H high-brightness video wall panels and the PN-L702B highly sensitive touch screen.

HP is the main PC provider for the Scala stand. The HP SignagePlayer mp8200s comes pre-installed with a full version of the Scala Player, which provides flexibility to be used as part of a Scala-based digital signage network.

Christie will provide a unique and inspiring configuration of 35 MicroTiles where Scala will showcase dedicated content, which can be triggered by using a mobile device as a remote control. Through a new QR code application, a person in front of the Christie wall can determine which pre-configured content clip showing digital communication solutions for various industries will playback on the MicroTiles.

Mdina Media will showcase the Scala Embedded Certified players of the Q and E series. Products featured are S8000 Nano-ITX (16 x 16 x 2 cm high) which has an AMD Fusion 1.6 Dual Core and HD6310 graphic card, and E3000, which is Nano-sized with AMD 785E chipset, Dual Core and low power consumption. The players have a five-year roadmap, run 24/7 and Nano-ITX form factors. The players can be placed behind screens.

U-Touch will showcase its 93" Interactive Video Wall, which delivers true multi-touch by allowing multiple users to interact and collaborate with content on the screens simultaneously. This solution is ideal for use in a boardroom, reception area or as a central display. Fitted with U-Touch's six point technology, it has safety glass and anti-reflective coating across the whole video wall. U-Touch will also show a 46" screen in portrait, bringing interactivity to digital signage.

mediaVue will present its full line of ultra-high reliability player PC's and showcase the SureVue D4, which has become one of the preferred Scala solutions for video walls, digital menu boards or any deployment with multiple screens per location. The SureVueD4 supports four independent outputs at 1080p all running real HD content - multiple videos, crawls, and feeds at a per-screen cost less than an Atom-based system. SureVues are deployed in more than 40 countries.

Step4Media will present TelemediaVision, its turnkey digital menu board solution. This unique, database-driven product enables partners to create and manage dynamic digital menu boards without the need for programming. TelemediaVision includes a user-friendly content management system, can be hosted on Scala servers and is available in a SaaS solution.

Westbase will demonstrate the industry's first media appliance to support the HTML5 open content standard from IAdea, which allows content production effort to be shared between websites, mobile devices and digital signage. This technology enables interactivity between mobile devices and the big screen, allowing endless creativity to be delivered through Scala's Enterprise Content Manager and the new Bridge Server 3.0.

Screenmedia expo 2012 takes place May 16 and 17 at Earls Court, London.

About Scala

Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.

Featured Product

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

The Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit easily conceals power & A/V cables within the wall for a professional appearance. The kit is recessed and features a new low profile in-wall jumper that can be fed through 1" diameter holes. The metal strain relief bracket provides a solid connection for the interconnect. The kit comes prewired and does not require an electrician for installation. The Power Jumper IC™ is available in three options, HDTV, Sound Bar and HDTV & Sound Bar.