Parks Associates reports over 50% of U.S. Households want to connect pay-TV services to YouTube

Industry leaders address disruptive role of Connected Consumer Electronics at CONNECTIONS™ at TIA 2012

According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.

Parks Associates reports over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, the research firm notes, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.

"Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu," said Stuart Sikes, President, Parks Associates. "Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry, making the focus of the CONNECTIONS™ Digital Living Conference extremely relevant."

In multiple sessions at CONNECTIONS™, analysts and industry leaders will address connected consumer trends and provide in-depth market analysis:

•"What to Watch: Connecting Consumers to Content" includes executives from TiVo, Starz Entertainment & Starz Media, and Digitalsmiths, who will tackle the challenge of matching consumers to preferred content.
•"Video Search and Discovery: Tools, Techniques, and Outcomes" features executives from Veveo, Plexus Entertainment, MeFeedia, and ActiveVideo Networks and focuses on techniques to increase viewer engagement and revenues.
•"Connected Consumer Electronics as the Set-top Box" includes leaders from Clearleap, Actiontec Electronics, and LG Electronics and examines opportunities emerging in the convergence between connected CE and provider-based services.
"Connected CE offer multiple features beyond serving as portals for on-demand online content," Sikes said. "These sessions examine the evolution of networked applications for CE and which features - including voice recognition, customizable app stores, and 3D - will be true game-changers."

CONNECTIONS™ at TIA features over 100 high-level executives speaking about monetization and content distribution strategies, customer support, second-screen services, and other trends impacting the connected home industries and changing the ways consumers access content.

Sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and the HomePlug Powerline Alliance.

More information can be found at


The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS™ at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.

The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS™ at TIA 2012 also features The Connected Home Pavilion, an area on the TIA exhibit floor where attendees can preview demos from operators, manufacturers, and solutions providers for the digital home.

For more information, contact, call 972-490-1113, visit

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit

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