HD23 To Be Sold Exclusively Through Best Buy
FREMONT, Calif. | May 1, 2012 | Optoma, the best-selling brand of DLP projectors in the
Americas, has announced the U.S. launch of its new, brighter HD23 home theater projector,
which will be sold in-store and online exclusively through leading big box retailer, Best Buy.
The HD23, a 2500 ANSI lumen, full 1080p projector will carry a price of $999, and will be
available in May.
"The increased brightness of the HD23 gives end-users much more flexibility regarding
setting this up in their homes," said Jon Grodem, Optoma's senior director of product and
marketing. "Not all home theater environments can enjoy complete darkness, and the added
power fulfills this type of need."
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According to Grodem, the exclusive arrangement with Best Buy was the result after
analyzing Best Buy's customer base and preference. "It's been Optoma's goal to fulfill both its
partners' and end-users' needs."
The HD23 delivers a contrast ratio of 5,000:1 and offers many of the features found on more
expensive home theater projectors. Based on Texas Instruments' 1080p DLP chipset, and
BrilliantColor™ technology, this new projector offers the connectivity necessary to meet most
consumer's needs. Two HDMI inputs allow users to connect to more than one device at a time,
such as their cable/satellite receiver, Blu-ray DVD player, or video gaming console. It also
provides VGA, component and composite video inputs for connection to other devices, as well
as a 12v trigger to signal other components to turn on/off.
The HD23 operates at a native 1080p resolution (1920 x 1080 pixels), while also being
compatible with most computer formats, such as UXGA, WXGA, SXGA+, SXGA, XGA, SVGA,
VGA resized, VESA, PC and Macintosh, and it can also accept common global video inputs and
video formats up to 1080p (HDTV, EDTV, SDTV, NTSC, PAL, SECAM).
Like all Optoma projectors, the HD23's DLP engine operates without filters, keeping
ownership and maintenance costs low while ensuring consistent performance throughout the
projector's life. The projection lamp is rated to last up to 4000 hours in standard mode or 3000 hours
in bright mode. The HD23 also incorporates a rapid shutdown feature that further reduces energy
costs, and it comes with a one-year parts and labor warranty, with the lamp being covered for 90
Weighing only 6.4 pounds, the HD23 is either table or ceiling-mountable, which gives
consumers flexibility with how they use the projector. The HD23 operates quietly at 29db and is
equipped with a remote control (with batteries) that has backlit illumination for user convenience in
dark room viewing. For more information on all Optoma products, go to www.optomausa.com or
About Optoma Technology, Inc.
Optoma Technology, Inc. is an award-winning developer of projection and digital display products for
business, education and home. The company manufactures multimedia projectors for mobile users, fixed
installations, classrooms and home theaters, as well as HD displays. Optoma products combine superior
image processing technologies with exceptional engineering and innovation to deliver images that are
bright, crystal clear and finely tuned for tone and color. Optoma products are sold through the company's
global network of Pro AV dealers, major consumer electronics retailers and Internet resellers. For more
information, visit www.optomausa.com.