OPTOMA ANNOUNCES BRIGHTER HD HOME THEATER PROJECTOR

HD23 To Be Sold Exclusively Through Best Buy

FREMONT, Calif. | May 1, 2012 | Optoma, the best-selling brand of DLP projectors in the


Americas, has announced the U.S. launch of its new, brighter HD23 home theater projector,

which will be sold in-store and online exclusively through leading big box retailer, Best Buy.

The HD23, a 2500 ANSI lumen, full 1080p projector will carry a price of $999, and will be

available in May.

"The increased brightness of the HD23 gives end-users much more flexibility regarding

setting this up in their homes," said Jon Grodem, Optoma's senior director of product and

marketing. "Not all home theater environments can enjoy complete darkness, and the added

power fulfills this type of need."

Links to Hi-Res Images:

www.roherpr.com/Optoma/HD23_RightFront.jpg

www.roherpr.com/Optoma/HD23_Rear.jpg

According to Grodem, the exclusive arrangement with Best Buy was the result after

analyzing Best Buy's customer base and preference. "It's been Optoma's goal to fulfill both its

partners' and end-users' needs."

The HD23 delivers a contrast ratio of 5,000:1 and offers many of the features found on more

expensive home theater projectors. Based on Texas Instruments' 1080p DLP chipset, and

BrilliantColor™ technology, this new projector offers the connectivity necessary to meet most

consumer's needs. Two HDMI inputs allow users to connect to more than one device at a time,

such as their cable/satellite receiver, Blu-ray DVD player, or video gaming console. It also

provides VGA, component and composite video inputs for connection to other devices, as well

as a 12v trigger to signal other components to turn on/off.

The HD23 operates at a native 1080p resolution (1920 x 1080 pixels), while also being

compatible with most computer formats, such as UXGA, WXGA, SXGA+, SXGA, XGA, SVGA,

VGA resized, VESA, PC and Macintosh, and it can also accept common global video inputs and

video formats up to 1080p (HDTV, EDTV, SDTV, NTSC, PAL, SECAM).

Like all Optoma projectors, the HD23's DLP engine operates without filters, keeping

ownership and maintenance costs low while ensuring consistent performance throughout the

projector's life. The projection lamp is rated to last up to 4000 hours in standard mode or 3000 hours

in bright mode. The HD23 also incorporates a rapid shutdown feature that further reduces energy

costs, and it comes with a one-year parts and labor warranty, with the lamp being covered for 90

days.

Weighing only 6.4 pounds, the HD23 is either table or ceiling-mountable, which gives

consumers flexibility with how they use the projector. The HD23 operates quietly at 29db and is

equipped with a remote control (with batteries) that has backlit illumination for user convenience in

dark room viewing. For more information on all Optoma products, go to www.optomausa.com or

call 888-289-6786.

About Optoma Technology, Inc.

Optoma Technology, Inc. is an award-winning developer of projection and digital display products for

business, education and home. The company manufactures multimedia projectors for mobile users, fixed

installations, classrooms and home theaters, as well as HD displays. Optoma products combine superior

image processing technologies with exceptional engineering and innovation to deliver images that are

bright, crystal clear and finely tuned for tone and color. Optoma products are sold through the company's

global network of Pro AV dealers, major consumer electronics retailers and Internet resellers. For more

information, visit www.optomausa.com.

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.