AMBER ANNOUNCES KEY DISTRIBUTOR APPOINTMENTS

Excel in Italy, Avero in Ukraine and TR Electronic Services in Israel will act as sub-distributors for Amber International's URC control brand

Amber International, the residential CI distribution business for Europe, the Middle East, Africa and Asia, created by the owners of BMB Electronics BV and AWE Europe Ltd, has announced the first wave of sub-distributor appointments to represent its URC, TruAudio, PlanetWaves and Kinetik Labs brands in key market territories.


Excel in Italy, Avero in Ukraine and TR Electronic Services in Israel will act as sub-distributors for Amber International's URC control brand. QVinta will be Amber's partner in Russia for TruAudio whilst in Italy, Definitive Audio will represent the Planet Waves brand. These appointments build on the existing representation provided by AWE Europe and BMB for URC and Kinetik Labs products in the UK and the Netherlands, respectively.

"The brands that Amber represents demand individual treatment, so it is not a case of a one size distributor fits all," says Willem Bok, co-owner of Amber International. "What both Amber and our brands do share is a requirement for committed partners who are well respected, committed and can provide a high level of service to dealers in their respective countries. For URC in particular, a high level of technical and training support is essential to capitalise on the market opportunity."

Amber International is looking to build on this growing sub-distribution network, and is actively seeking residential CI distribution partners across Europe, the Middle East and Africa. Interested companies can contact Amber's Sales Manager Mark van Zon via sales@amber-international.com.

Amber International is a separate trading entity which has taken over the international sales, marketing and technical support within EMEAA (Europe, Middle East, Africa and Asia) and beyond of key CI brands URC, TruAudio, Planet Waves and Kinetik Labs. The company is headquartered in a superb purpose built 3160 sq/m (34,000sq/ft) facility in Veen, The Netherlands and shares warehousing and logistics facilities with BMB.

To find out more about Amber International, go to www.amber-international.com

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