New Keywest Technology White Paper Explores the Environmental Benefits of Communicating Via Digital Signage

"The Greening of Communications" looks at the impact of competing signage alternatives on the environment and examines how digital signage can be used in an eco-friendly fashion.

Lenexa, KS April 29, 2012

Keywest Technology today announced the release of a new white paper that examines the environmental impact of using digital signage technology to communicate with the public.

The white paper, "The Greening of Communications," explores how digital signage can minimize the environmental impact of communicating with the public, specific steps to take with digital signs to ensure they are being used in an eco-friendly manner and how employing "green" strategies with digital signage is a wise business decision.

"Our latest white paper, 'The Greening of Communications,' looks at one of today's hottest issues -protecting the environment- as relates to digital signage," said Keywest Technology president Nick Nichols. "Increasingly, corporations, government and other institutions are casting an introspective eye on how their enterprise impacts the environment. This new white paper will provide them with critical information they can use to help assess the environmental consequences of their signage deployments."

Keywest Technology's new white paper examines a variety of key topics, including: a comparative look at the environmental impact of various signage alternatives; ways to minimize the effect of digital signage on the environment; power consumption; hazardous substances; the impact of display manufacturing; disposal of old technology; and even some best practices regarding the impact of digital signage on the environment. The white paper also explores the often overlooked business benefits that can be derived from going green with digital signage.

It also looks at the benefits that can be achieve by communicating with digital signs while simultaneously taking steps to conserve precious natural resources and protect the environment.

Written in an informative, accessible style, the new white paper provides valuable perspective on digital signage for those who are new to this communications medium as well as those who are industry veterans.

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