Soundcast Systems, the leader in high-performance wireless audio products goes to the mat for its retailers and its brand, contracting with Channel IQ to identify online violators of minimum advertised price (MAP) policy.
Chula Vista, CA (April 23, 2012) - Soundcast Systems, the leader in high-performance wireless audio products goes to the mat for its retailers and its brand, contracting with Channel IQ to identify online violators of minimum advertised price (MAP) policy.
Channel IQ is the leading provider of online pricing intelligence and channel management solutions to keep a watchful eye out for pricing infractions, which can put hard-earned brands at risk.
Channel IQ's monitoring tool is the most technically advanced and comprehensive software available for observing online retail activity and enforcing MAP pricing compliance.
The multifaceted system monitors around the clock for violations. When infractions are spotted, findings are reported instantly with an alert notification, which enables immediate action to minimize infringement damages.
Soundcast Systems is taking this proactive step to enforce MAP, because it understands the critical importance of maintaining brand integrity for its dealers, distributors and the marketplace. The MAP policy defines its advertising guidelines for online as well as brick-and-mortar stores in order to deliver a consistent shopping experience for its customers and support its brand's value.
Mike Weaver, president of Soundcast Systems said, "Channel IQ provides real-time, online promotion and pricing information that will empower us to monitor and manage our products profitably by handling channel issues and competitive situations immediately. I anticipate great results for Soundcast and our dealers with this new innovative monitoring service on board."
The Channel IQ service is another component of Soundcast's ongoing commitment to strengthening its products, marketing and brand value with its dealers. The new Channel IQ's alliance with Soundcast Systems is effective immediately.
"Being able to quickly identify and respond to price movements and MAP violations is a major component of protecting a brand's reputation in the digital age where the online consumer is often far more informed on pricing than the brand owner," said Wes Shepherd, founder and CEO at Channel IQ. "Assisting Soundcast to quickly handle channel issues and competitive situations will bolster even more brand confidence in their retailers and consumers."
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ABOUT SOUNDCAST SYSTEMS
Located in Chula Vista, California, Soundcast is a market innovator and leader in wireless audio systems for consumer residential and commercial development applications. Soundcast uses the renowned high-tech frequency hopping spread spectrum (FHSS) bulletproof technology that continually searches for open channels and connects instantly to avoid interference from other products. Soundcast wireless products perfectly deliver a far-reaching broadcast range of pure, clean and crisp audio transmission through walls, doors, floors, ceilings and even outdoors. With Soundcast Systems, don't let the music stop where the wires end.
For additional information about Soundcast and its innovative products, please visit www.soundcastsystems.com
ABOUT CHANNEL IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Harmon Kardon, LG, Olympus, and Weber Grills quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.
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