SMARTRAC Introduces Midas(TM) NFC Tag

AMSTERDAM--SMARTRAC N.V., the leading developer, manufacturer and supplier of RFID transponders and inlays, today announced availability of the new Midas(TM) near field communication (NFC) tag.

The SMARTRAC Midas(TM) NFC tag is ideally suited to link small objects with cloud services. Due to its small footprint, the tag can be easily attached to electronics and various accessories allowing for a unique identification of the object while at the same time granting access to a broad range of services and options residing in the cloud. The Midas(TM) NFC tag is also well suited for applications where inlays are embedded with limited space available for housing such as electronics pairing, NFC-Bluetooth pairing, brand authentication, toy figures, and key fobs.

Technical features of the SMARTRAC Midas(TM) NFC tag:

- Antenna size 10 x 17 mm / 0.39 x 0.67 in

- Die-cut size 12 x 19 mm / 0.47 x 0.75 in

- Memory: 144 bytes, unique ID number (UID)

- NFC Forum Tag Type 2 compliance

- Ideal for NFC tagging of products with space restrictions, such as electronics and cosmetics

The Midas(TM) NFC tag has been cross-tested and qualified by major NFC smartphone brands. Midas(TM) NFC tags are immediately available in sampling volumes for testing. Volume deliveries will start at the end of June 2012.


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, electronic product identification, industry, libraries and media management, laundry, logistics, mobile & smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs about 3,600 employees and maintains a global research and development, production, and sales network.

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