Monarch unveils its new Trackless Virtual Studio, Monarch Virtuoso™ Effexx™ at NAB 2012

Monarch Virtuoso™Effexx™ is designed to cater to different production requirements of the producer

LAS VEGAS - NAB Booth No. SL 10620 - April 16, 2012‐ Monarch has launched its new

trackless virtual studio solution, Monarch Virtuoso™Effexx™ at NAB 2012. The solution
enables the producer to reduce the production cost and deliver sophisticated programming.
Monarch Virtuoso™ Effexx™ is a cost effective virtual studio solution powered with multiple
features to enhance Live studio production.

Monarch Virtuoso™Effexx™ is designed to cater to different production requirements of the
producer. The solution can be used as virtual studio, basic graphic system, studio switcher,
streaming solution and more. Monarch Virtuoso™Effexx™ is capable of addressing the
requirements of diverse production environments, be it professional videographers,
Broadcasters, Cable Operators, Educational institutes or Religious institute.

Sandeep Ohri, CEO Monarch Innovative Technologies said "Monarch Virtuoso™Effexx™ will
allow the producers to reduce their production cost. It is a multifunctional solution that will
reduce the studio investment and simplify the production process. Monarch
Virtuoso™Effexx™ is powered with advance hardware and a comprehensive graphic engine
that delivers more realistic look to the programming. The solution is aggressively priced to
make it affordable to the price sensitive producers"

Monarch Virtuoso™ Effexx™ supports upto 5 SD input or 3 HD input simultaneously in
multiple combination. It enables simultaneous chroma keying on two streams. The solution
is powered with an advance chroma keying algorithm with Color Matte Technology.
Monarch Virtuoso™ Effexx™ is bundled with 500 exciting 3D and 2D transitions. The solution
empowers the user to deliver contemporary graphics that enhances the look of the
programming. Monarch Virtuoso™ Effexx™ has an inbuilt streaming module that allows the
producer to publish the video. The solution is bundled with a library of objects to customize
or create virtual sets, the producer can thus instantly change the look of the program or
instantly create a new program.

About Monarch:

Monarch is a leading IT Solutions provider that has been serving the
Broadcast, Professional Videographer & Imaging industry since 27 years ‐ enabling
professionals to "Make A Mark" using unique and innovative solutions.

In the broadcast segment, Monarch offers trackless virtual studio solution under its flagship
brand Monarch Virtuosso™. The brand has more than 300 installations across the globe.

Monarch also offers Monarch Brodcaast™ Qplus™ and Monarch Brodcaast™ DScript 3D™
HD for scheduling and CG.

In the professional videographer segment, Monarch offers video editing solutions. Its
leading products are Monarch Twister™, Monarch Twister™ Pro, Monarch Twister™ Lite (all
online) and more recently Monarch Twister™ SceneCut™ HD (for offline).

In the Imaging segment Monarch Karizma™ Memory Books and Monarch Karizma™
Designer software have set the standards for Photo Imaging, in India. Worldwide, the Dg
Foto Art™ range of products from the Pxl Soft division is being used by over 10,000 users.
For more information, visit www.monarchinnovative.com

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