DTS Joins Forces with Deluxe Digital Distribution to Enhance Audio Experience across Digital Entertainment Marketplace

Agreement to Bring Exceptional Surround Sound to Thousands of Digital Movie Titles

2012 NAB Show

Booth #SU7619

LAS VEGAS--DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced it has entered into an agreement with Deluxe Digital Distribution (D3), Inc. a subsidiary of Deluxe Entertainment Services Group Inc.

By integrating DTS premium audio technologies into the Deluxe Digital Media Library, D3 continues to drive high-performance solutions to enhance their expanding catalog of premium titles. Leveraging their broad reach and industry expertise DTS' agreement with Deluxe enables major studios and retailers to offer digitally streamed content with unparalleled audio quality.

The Deluxe Media Library is a complete catalog fulfillment solution of premium content, currently with thousands of premium titles, optimized for smartphones, tablets, computers, game consoles, connected Blu-ray players and televisions, along with other consumer electronic devices. The library includes device-optimized transcodes, metadata, trailers, CDN origin storage, CDN delivery to end users, license/server management, and client technology/SDKs to enable permission based access to Deluxe's library. To date, most digital delivery services have offered basic quality stereo audio tracks for consumers. Adding 5.1 and 7.1 DTS audio delivers the full home entertainment experience to a wide variety of devices, and provides a differentiated product line for the digital marketplace.

"Deluxe has developed the next-generation media service platform to meet the market needs of a substantially changed distribution business," said Kevin Corbett, President of Deluxe Digital Distribution. "By strategically partnering with key technology companies such as DTS, Deluxe gains a competitive advantage within our Deluxe Media Library platform, directly benefiting our clients' products and enabling an improved end-user experience."

DTS can offer a high performance low bitrate audio codec designed for both streaming and downloading content on devices such as tablets, smartphones, connected Blu-ray players, TVs, game consoles and more.

"For the web-connected entertainment ecosystem to successfully expand, the quality and efficiency of digital media cannot be compromised," said Brian Towne, executive vice president and chief operating officer at DTS, Inc. "DTS recognizes this need and is an active participant in producing superior solutions that encourage further adoption of digital formats, as showcased by our alliance with Deluxe."

Deluxe will integrate DTS technology into its Deluxe Digital Media Library and offer thousands of premium titles to consumers via MSOs, retailers, and studios.

For more information, visit DTS at NAB 2012 booth SU7619, or online at DTS. Media interested in speaking with a DTS spokesperson please contact DTS@formulapr.com. Connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About Deluxe

Deluxe Digital Distribution (D3) is a subsidiary of Deluxe Entertainment Services Group Inc., providing turnkey feature film and television content fulfillment, content management, and multi-screen solutions to companies such as cable operators, telcos, programmers, retailers, and other over-the-top (OTT) video service providers seeking to offer IP-based digital video service solutions.

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D to 3D conversioning. Post production facilities are located in North America, Europe, Australia, and Hong Kong. Deluxe Digital Studios offers home entertainment services in North America, Europe and India. For more information, please visit www.bydeluxe.com.

About DTS, Inc.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong, Japan, South Korea, Taiwan, Singapore, and the United Kingdom. For further information, please visit www.dts.com.

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