Severtson Screens Appoints L. Craig Shelley CEO

Shelley's Background as a Corporate Officer with Major International Companies will be an Immediate Asset to Severtson Corporation

Mesa, Ariz., April 13, 2012 - Severtson Screens (, a global leader in innovative and quality projection screens for the home theater and pro AV markets, is pleased to announce that it has appointed L. Craig Shelley its new CEO.

"Craig is a seasoned business executive with more than thirty years experience in marketing and business development," said Ron Severtson, founder and Chairman of the Board of the Severtson Corporation. "He is multi-lingual and holds an MBA degree in International Management. His background as a corporate officer with major international companies and as a consultant in real estate franchising, banking, and insurance will be an immediate asset to Severtson Corporation as we grow our company both domestically and internationally."

After celebrating its 25th anniversary in 2011, Severtson Corporation continues to be a global leader in innovation and quality. Severtson's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

Shelley added, "I have known Ron and his family for more than thirty years and have always admired him, his company, and the way he does business. In fact, I have used examples from Ron's life and business in training programs for other companies. I see great things ahead for all of us at Severtson and am honored to join the team. The innovations that constantly come out of the company are exciting and promise a future of growth and leadership in the industry. We have an excellent core of people and products to build from and I am excited to work with all of the outstanding stakeholders throughout the distribution network."

With its three production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screen sizes -- from IMAX to small home theater screens -- available to its clients.

For more information, please visit or call 480-610-5155.

About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

# # #

Featured Product

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

The Octava PRO DSX is a simple to use, powerful video distribution solution designed to deliver HD video including 4k UHD from multiple sources to multiple displays. The PRO DSX also functions as a Video Wall processor to create n x m video walls. The PRO DSX delivers HD video over standard CATx LAN cables allowing for simple integration in virtually any infrastructure. The PRO DSX was specifically designed for ease of use for residential installations and engineered for scalability to accommodate large video distribution systems such as education, corporate , and hospitality applications. Easy to configure and customize for your video system - Build virtually any size video matrix switch system. The Pro DSX is a scalable platform enabling easy system growth. Simply add PRO DSX TX for each video sources required and a PRO DSX-RX per display. Video Wall Support- The PRO DSX features a built-in video wall processor that enables you to create custom video walls.