Screenfeed - The Digital Signage Content Store, launches a new daily original video channel built specifically for DOOH.
Minneapolis, MN April 12, 2012
Screenfeed, The Digital Signage Content Store, announces a new, original video news channel that redefines expectations for daily digital signage content. The Video News Bites channel offers timely and selective video news in short, high-definition clips, with captions. Businesses using digital signage to reach their audience now have a powerful new tool for grabbing attention and keeping their screens fresh on a daily basis.
PROMO VIDEO: Screenfeed's Video News Bites
Screenfeed's Video News Bites is the only, and quite possibly the first, video news content produced daily for digital signage. As a leader in syndicated media for digital-out-of-home (DOOH), Screenfeed has been serving the industry with content innovation since 2008. With the success of replacing news tickers with their stunning HD News-in-Pictures offering it was a natural next step for the content experts to offer daily video news.
"Video News Bites was built from the ground up with the unique needs of the digital signage network and their viewers in mind," says Jeremy Gavin, CEO of Screenfeed. "It's the biggest endeavor we've taken on since we launched. We've taken all that we've learned from our customers' need to reach their audiences and built a solution unique to the medium. It's something we're proud of. For example, we've included the entire script of each story in easy-to-read captions for customers with low or no-sound environments."
In addition to captions, Video News Bites cater to network business goals by offering timely and interesting stories, and avoiding topics that bring viewers down. Highly-concerned customers can even select for themselves which stories pass through their feed via Screenfeed's new online moderation tool.
Delivering the right tone is important to Screenfeed's customers according to VP of Content Pete Erickson, "News about rising gas prices and interest rates often have the exact opposite effect than the intention of the promotion running on the screen just before. A major sexual abuse scandal is certainly credible news, but is not appropriate content in a mall or pediatric office, for example. Our customers count on us to provide entertaining content that is consistent with their brand."
Video News Bites are built to fit easily into playlists serving a variety of dwell times. Each clip is kept to a short 30 seconds to allow for quick transitions back to promotional content. Alternatively, since Video News Bites are built in a modular fashion, each clip can also transition seamlessly to additional Video News Bites back-to-back.
"We create all of our content with the knowledge that every network wants to lower their content costs while keeping screens fresh and captivating their viewers," says Gavin, "Video News Bites takes that to a new level. With this new offering, we hope to make daily video news available at an affordable cost for networks of any size. To that end, the ability to sponsor or brand the news makes content a revenue-generator for some of our customers."
Screenfeed's daily Video News Bites are available for immediate use. Feeds are sold for a small monthly license per media player. Customers can subscribe and within 5 minutes schedule a feed that continuously updates on its own thanks to "plug-n-play" integration with most digital signage software.
Screenfeed - The Digital Signage Store is the leading content production and syndication company serving the digital signage industry. Screenfeed is passionate about making fresh, top-quality content available at great prices regardless of a network's size. Screenfeed services include content licensing, and original production with over 75 different channels which plug-n-play with most digital signage software and hardware. Screenfeed licenses content feeds on a monthly subscription basis in categories of news, weather, health, trivia, lifestyle and infotainment and requires no contracts.