AIMS deploys interactive digital signage campaign with full gaming features for Alokozay Group of Co

April 3, 2012

Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has recently executed a new campaign for Alokozay Group of Companies demonstrating the impact of digital signage technology in enhancing brand awareness through interactive gaming functionalities. AIMS developed and deployed custom-built kiosks at Mall of Emirates, Deira City Centre and Mirdif City Centre for the campaign, while an interactive digital content was created using SCALA software that integrated various social media and interactive gaming features.

Each kiosk was installed with back-to-back, 42-inch screens with touch panels that were used by visitors to play a memory game and to register. The campaign also featured built-in camera functionalities and Facebook integration. The kiosk displayed Alokozay branding when idle with a scrolling ticker text bar at the bottom of the screen inviting the public to "Play Scratch, Match & Win Game" and get a chance to win instant prizes." The interactive memory game would be launched once the user touches the screen.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, said: "The digital signage campaign that AIMS developed for Alokozay Group of Companies strongly demonstrated the strategic benefits of digital signage technology, particularly for mall-based campaigns. The Alokozay campaign attracted huge crowds because the public enjoyed the interactive and highly engaging gaming experience. Moreover, AIMS also used a state-of-art Audience Measurement System, which allowed Alokozay to effectively gauge the campaign's success. Interactive digital signage has certainly captured the attention of advertisers as an invaluable advertising tool that effectively boosts brand awareness and ultimately helps drive sales."

The digital signage campaign's interactive gaming features were activated when the player touched the "PLAY BUTTON", which prompted the player to register using a virtual keyboard. The player could then choose to take his/her photo before proceeding to the game. After completing the memory game, the player's score and photo were then uploaded to the Facebook fan page of Alokozay. Players also received an email from Alokozay containing the link to the fan page and thanking them for taking part in the campaign.

AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.

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