Atlona® Appoints New CFO and Director of Technical and Customer Support

"We are thrilled to welcome Robert and Ruddy to the Atlona family".

Atlona® Appoints New CFO and Director of Technical and Customer Support

SUNNYVALE, Calif. - April 10, 2012 - Atlona® today announced that it has appointed Robert Colaizzi as the company's chief financial officer, and Ruddy Soehartono as the director of technical and customer support.

"As Atlona grows, it is increasingly important to find key individuals to meet the needs of our financial and administrative functions, and exceed the expectation of our customers globally," said Atlona president and CEO Ilya Khayn. "We are thrilled to welcome Robert and Ruddy to the Atlona family. Both are seasoned professionals whose extensive knowledge and experience will be instrumental in expanding business and achieving Atlona's goals as an industry leader in digital connectivity solutions."

Robert Colaizzi brings more than 20 years of experience building world-class accounting, finance, and operational teams to Atlona. He has extensive global experience in optimizing operations and driving revenue and profitability by successfully developing and executing financial and operational strategies. Colaizzi holds a B.S. in economics from Santa Clara University, and an M.B.A. in finance from the College of Notre Dame.

"It is incredibly exciting to have the opportunity to be part of Atlona's executive team during this pivotal time as the company continues to be a leading global player in the A/V arena," said Colaizzi. "My top priority is to optimize our competitive capabilities by lowering costs and increasing profitability, while building a world-class financial team to support the company's growth."

Ruddy Soehartono joins Atlona with more than 20 years of hands-on experience in service and support with organizations of all sizes, from startups to Fortune 500 companies. With his industry Certified Support Manager (CSM) and Cisco Certified Network Administrator (CCNA) training, Soehartono is an accomplished director who has successfully built and led diverse teams of professionals in support of major customers worldwide in a variety of highly competitive industries.

"Joining Atlona is a very exciting opportunity and experience, as the company is at the forefront of providing the best digital connectivity solutions for our customers of all markets," said Soehartono.

"My goal as customer support director is to complement Atlona A/V solutions by streamlining processes and procedures to meet customers' requirements across the globe in the areas of technical support, quality assurance, and RMA. With a strong team, perseverance, and combined experiences, we will build a world-class customer service organization in no time."
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About Atlona®
Atlona® - "Connecting Technology to Your World." As a global manufacturer of cutting-edge digital connectivity solutions, Atlona supplies an extensive range of high-quality products - from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more - to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets.

Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona Home Collection (consumer electronics), Atlona Professional (systems integration), and Atlona Commercial (corporate A/V).

More information about Atlona is available at

Atlona® is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.

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