Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners
In co-operation with James Cameron's Lightstorm Entertainment, Inc., Christie® supplied its Christie Duo™ dual-projector solution to bring the bright, vivid scenes of Titanic in 3D to life at its world premiere last week at The Royal Albert Hall.
"I'm pleased to have Christie continuing to accompany me on my 'journey of discovery,' which will see studios and theater owners providing stirring 3D and, in due course, high frame rate movies, to fully immerse their audiences in experiences that best represent the creative excellence of today's producers and directors," said James Cameron.
"It truly is an honor for Christie to be working alongside James Cameron on such a prestigious world premiere. This is not only a great testimonial to the trust put in our digital cinema solutions, but also confirms Christie's role as the world leader and a pioneer in this field. With more than 80 years of history in cinema, Christie continues to push the boundaries with major digital innovations, including 3D deployment and high frame rates," said Dale Miller, vice-president, Christie EMEA.
The multi-party effort includes Fox Filmed Entertainment, Bell Theatres Services, Britannia Row Audio and a full orchestra, with Jon Landau appearing onstage with James Cameron at the premiere.
The Christie Duo solution was announced in February 2012 to enable exhibitors to deliver the brightest 2K or 4K movie experiences in 2D or 3D on the largest screens. Coupled with automated features that easily calibrate, align and optimize the images from both Christie Solaria® Series 2K or 4K digital cinema projectors, Christie Duo delivers a completely seamless, premium movie experience to moviegoers worldwide.
When combined with world-leading 3D systems, exhibitors can achieve 3D image brightness levels up to twice as high as what can be achieved using the current large-format market leader - at a significant overall cost saving.
Historic Relationship Between Lightstorm and Christie Continues
Today's announcement represents the continuing co-operation between the two firms, epitomized by the two firms signing a milestone, five-year agreement to exchange research, testing, development and technical support on high frame rate (HFR) projection - the industry's most exciting new technology. The cooperation between these two Hollywood digital cinema powerhouses - officially announced on September 12, 2011 - heralded a significant shift in how movies will be made and shown in theaters.
Christie was also selected by Oscar-winning filmmaker James Cameron to assist him in showcasing the first "mass audience" demonstration of high frame rate (HFR) cinema projection at CinemaCon 2011 in The Colosseum of Caesars Palace on April 4, 2011. Using two Christie projectors, Cameron demonstrated the higher frame-rate delivery necessary for the next generation of 3D films.
Cameron used Christie Solaria® Series DLP Cinema® projectors at the Las Vegas demonstration to project 3D content at up to 60 frames per second (FPS). The current industry standard is 24 FPS, which can result in blurred images ("judder"). The Christie CP2230 and others in its family deliver breathtaking 3D images on the largest screens, which, combined with higher frame rates, will speed the evolution of this next generation cinema experience. They can also be upgraded to HFR capabilities with Christie Previsto™ High Frame Rate (HFR) technology.
Christie's Commitment to HFR
The two main goals of Christie's HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor's front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.