AMBER INTERNATIONAL - THE NEW NAME IN DISTRIBUTION

Amber International is immediately positioned as a leading force in international distribution of high quality CI products

This year's Integrated Systems Europe event marked the launch of Amber International, a brand new residential CI distribution business, created by the owners of BMB Electronics BV and AWE Europe Ltd and built on the respective strengths of these two businesses.


This new company is a separate trading entity which has taken over the international sales, marketing and technical support within EMEAA (Europe, Middle East, Africa and Asia) and beyond of key CI brands URC,TruAudio and Planet Waves. Amber International has also been appointed to represent the Kinetik Labs brand across EMEAA.Willem Bok, owner of BMB, is a co-owner of the new venture with AWE's Managing Director, Stuart Tickle. The company is headquartered in a superb purpose built 3160 sq/m (34,000 sq/ft) facility in Veen, The Netherlands and shares warehousing and logistics facilities with BMB, under the leadership of Stuart Tickle. While the co-operation will be beneficial to all, both BMB and AWE remain fully independent territorial distributors for their respective brands, with no direct impact on the markets they serve in Benelux and theUK.

"Amber International is immediately positioned as a leading force in international distribution of high quality CI products," says Amber's Managing Director, Stuart Tickle. "Retaining the strengths of BMB's existing relationships, resources and presence in international markets, Amber also draws on AWE's significant sales, marketing and technical expertise which is proven to develop business for leading brands in theUK. This collaboration presents a clear direction and strategy for the brands it represents, which will enable Amber to build awareness and significantly increase sales."

He adds, "We are 100% clear in the focus of our business, and committed to its success. Amber is set to become a beacon in the industry, renowned for the quality of products and services it provides."

Amber's team will comprise its own dedicated personnel as well as drawing on experience from within BMB and AWE. As Amber's International Sales Manager, Mark van Zon now has a clear portfolio of brands to represent and will build upon the business and relationships he has already established whilst representing the brands over the past year.

To find out more about Amber International and its plans for the European CI sector, visit www.amber-international.com.

For further information, please contact:

Shereen Russell / Rachael Down

Wildwood PR Ltd

The Stables, Meadow Court

Faygate

West Sussex

RH12 4SA

Tel: 44 (0)1293 851115

shereen.russell@wildwoodpr.co.uk

BMB Electronics

Established in 1987, BMB Electronics B.V. is located in Veen, The Netherlands and grew to become one of Europe's Premier Distributors of Custom Installation, Audio Visual, Building Automation and Lighting Control solutions. The company holds extensive stock and hosts regular dealer / installer training sessions at its custom designed office and warehouse in The Netherlands. For more information please visit www.bmbelectronics.eu.

AWE

Based in Epsom, Surrey and with more than 75 years in business, AWE is the leading UK distributor to the custom installation trade for a wide range of high quality brands. AWE is acknowledged as setting the standard in CI for customer service with award winning training, technical support and competitive pricing. The company is able to supply the vast majority of products nationwide ex-stock for next day delivery. Visit www.awe-europe.com for further details.

About Amber Brands

URC is the leading control brand in America. Founded in 1991 and headquartered in Harrison, N.Y, URC has sold more than 50 million remote controls in the last 10 years alone. A world leader in high-quality control design, engineering, manufacture and distribution, URC is widely regarded as a category innovator by consumers, subscription broadcast providers, retailers, custom installers and OEM partners. URC has built its reputation by delivering exceptional levels of quality, training, reliability and support to its customers. Visit URC at www.UniversalRemote.com

TruAudio designs and manufactures a full line of premium-quality in-wall/in-ceiling custom audio loudspeakers that blend into any background, yet deliver excellent performance. More information is available at www.TruAudio.com

The Planet Waves Cable Station Cable and Connector system provides a fast, easy to use and solderless on-site interconnect construction system for custom installers and AV integrators without the use of special tools or techniques. Visit www.ci.planetwaves.com

Launched in 2010, Kinetik Labs provides CI dealers with a reliable, high quality and good value range of CI friendly products. These include in-ceiling speakers, speaker cable, infra-red control kits and flatscreen TV brackets. Full details and technical information can be found at www.kinetiklabs.com.

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