Parks Associates to present consumer research and OTT video business strategies at 2012 IP&TV World

Parks Associates will participate in multiple sessions addressing new OTT video business models, second-screen strategies, and consumer research in video experiences at the 2012 IP&TV World Forum, March 20-22 in London.

According to Parks Associates, the worldwide proliferation of Internet-connectable consumer electronics is a key driver in the deployment and adoption of IP services. In 2011, 98 million households worldwide had a smart TV, which both pay-TV and OTT providers will leverage in deploying online video services. In addition, 22 million households had an Internet-connectable Blu-ray player, 14 million had a digital video media player, and 74 million had a media tablet.

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Parks Associates is a media partner for IP&TV World Forum. The Forum brings together broadcasters from a variety of backgrounds - smart TV, OTT, cable, satellite, terrestrial, and telco - to advance the opportunities presented by IP delivery.

What: Arthur Baanders, EU Research Associate, Parks Associates, is hosting the Analyst Breakfast Briefing, "OTT Business Models: Monetization of Internet Video", March 20, 8:15 GMT.

Brett Sappington, Director, Research, Parks Associates, is chairing Track 4, "Network And Architectures For TV: Optimising Networks for Hybrid, Cable & OTT", March 20, 12:00-18:30 GMT.

Brett Sappington is participating in Irdeto's OTT Strategy Summit: Managing the New User Experience, moderating "Delivering and Seeing the Returns on OTT Multi-screen Services," March 21, 8:00-10:15 GMT.

Jason Paris, Director, Business Development, Parks Associates, and Arthur Baanders are chairing Track 3, "Managing The New User Experience: Digital Home", March 22, 11:30-17:30 GMT.

When: March 20-22

Where: The National Hall, Olympia Exhibition Centre
Hammersmith Road, London W14 8UX

Press Registration/Information:

Interviews: Contact Holly Sprague,, +1.720.987.6614.

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About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

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