CEA Objects to California Energy Commission Move to Regulate Consumer Electronics

Innovation, Not Regulation is Making Consumer Electronics More Efficient

Arlington, Va., March 14, 2012 - The Consumer Electronics Association (CEA)® strongly objects to the California Energy Commission (CEC) announced plans for a new round of regulatory standards for consumer electronics products including computers, displays, game consoles, imaging equipment, servers and set-top boxes.

"California should not distinguish itself as the enemy of innovation. We continue to be concerned about how regulations are being justified and supported by the California Energy Commission," said Gary Shapiro, president and CEO, CEA. "The CEC's approach, which focuses on setting artificial limits on consumer products, threatens to stifle innovation and economic growth within an industry already on the vanguard of energy efficiency. CEA supports programs defining energy usage consistently and conveying such information to consumers.

"Moreover, we embrace and sell the majority of products certified as meeting the voluntary standards of ENERGY STAR. Our nation's need for innovation in leading areas like IT, the Internet, the cloud, entertainment and broadband may be threatened by technology mandates based on flawed justifications, as we have witnessed in three CEC rulemakings to date. We urge the state to work with us on proven approaches to sustainability, such as encouraging innovation in the field of eCycling, meeting green product standards, and educating policymakers and consumers alike on energy efficiency trends and savings opportunities."

EDITOR'S NOTE: For more background on this issue, please read the following news releases:

*Innovation is the Real Driver of Energy Savings
*CEA Urges California Energy Commission to Reject Battery Charger Regulation
*Consumer Electronics Account for Small Share of Residential Energy Consumption
*CEA Launches GreenerGadgets.org for Tech-Savvy, Eco-Friendly Consumers
*CEA Applauds First Steps on Regulatory Reform in California
*CEA Urges California to Take Notice of Impressive Electronics Efficiency Gains
*CEA Applauds Obama Administration's Efforts on Electronics Stewardship
*CEA Calls for New Energy Policies to Reduce Consumption

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social media.

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