Porsche fans are some of the most exuberant auto enthusiasts in the world. With this is mind, how do you launch a new Porsche model in a way that lives up to the expectations of the enthusiast community?
Atlanta, GA (3-8-2012) - Porsche fans are some of the most exuberant auto enthusiasts in the world. With this is mind, how do you launch a new Porsche model in a way that lives up to the expectations of the enthusiast community? An Atlanta-based Porsche dealership and Audio Automation & Theater, Inc. (AAT), an Atlanta-based luxury AV integrator, unveiled the solution. Using Digital Projection International's (DPI) incredibly powerful TITAN Quad projector, 16,000 lumens of Porsche as Art imagery transformed the dealership's front façade into a stunning visual display.
For over 11 years, AAT has specialized in state of the art home entertainment. However, through their multi-faceted team and fervent love of the Porsche brand, AAT has taken on the audio and video duties for numerous Porsche product launches over the years. Recently, the launch of the newest Porsche 911 (known within Porsche as the 991) allowed AAT the opportunity to project a 572" x 270" spectacle onto the front of dealership as a welcoming beacon to the launch attendees. The 633" diagonal image included custom content created by the Porsche creative team, including test track footage of the new 991 in action, stock imagery and more.
Serving as both the first and last impression made on the attendees, Kevin Collins, owner of AAT, knew that the imagery had to blow viewers away. This was a difficult proposition, however, as the projected image would have to contend with a large amount of direct and ambient exterior lighting. Furthermore, the projector would need to be rugged enough to withstand an outdoor installation with little protection from the elements. Collins had worked previously with the TITAN line, and settled deploying a single TITAN Quad for the event, due to its brightness, image quality and rugged design.
According to Collins, "The content looked amazing. Fall and winter launches are our favorites, as it gets dark so early. As the sun began to set, attendees became more and more engaged by the content. At sun down, the imagery became a beacon to passersby and attendees alike, serving as the perfect complement to the gorgeous new 911 on display."
Numerous inquiries from those in attendance hinted that there could be similar events to come, which couldn't make Collins and his team any happier. "This sort of event is a perfect example as to why my firm only uses DPI projectors," noted Collins. He continued, "They offer a diverse product line, and I know that regardless of the display that I choose, I will always get the best image quality possible."
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About Digital Projection International
Founded in 1989, Digital Projection International (Digital Projection) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. Digital Projection International introduced the world's first 3-chip DLP® projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.
Digital Projections International's groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. Digital Projection remains the first and only projector manufacturer to win the coveted award.
Today, Digital Projection International manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.
For further information, please visit www.digitalprojection.com or contact:
Michael Bridwell, Director of Marketing
Digital Projection Inc.