SAMSUNG MAKES LED ADOPTION MORE AFFORDABLE THAN EVER WITH THE LAUNCH OF NEW MD SERIES DISPLAYS AT DSE 2012

Newest commercial display solutions now provide businesses of all sizes with LED quality and benefits at the cost of legacy CCFL alternatives

LAS VEGAS, MARCH 7, 2012- Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, the number one worldwide brand of professional commercial display LCD products according to DisplaySearch, is exhibiting several new commercial LED-backlit displays among its latest innovations in digital signage technology at the Digital Signage Expo (DSE), this week at the Las Vegas Convention Center, Booth #811.


Samsung is showcasing its new MD Series, which includes four LED models ideal for businesses looking to make the transition from CCFL to LED and the SL46B, a super high brightness display solution designed for retail and commercial use.

"Samsung continues to drive technology leadership in digital signage providing solutions that enable businesses, no matter their size or budget, to adopt and realize the many benefits of LED backlit displays," said Kevin Schroll, product manager of commercial display at Samsung Enterprise Business Division. "In particular, the MD Series helps ease the transition for customers desiring to make the move to LED, but not willing to pay a premium or sacrifice functionality."

MD Series

Samsung's new MD Series now includes four LED models that offer customers a variety of feature sets and size options, including 32-, 40-, 46- or 55-inches (exact measurement or "class"). With the introduction of the series, Samsung is speeding up the enterprise transition to LED by making it a more affordable solution for all businesses, without having to sacrifice on key features.

Engineered with energy efficiency in mind, the MD Series provides an expansive visual experience that is ideal for high-traffic areas, including commercial, public and corporate information display. The design elements facilitate enhanced performance with the added benefit of cost-savings. At just 19mm, a narrow bezel allows audiences to focus more on the content, and the slim depth of the series offers more available space for other uses.

The MD series is also light weight, permitting easy installation and efficient space management and with reduced heat emission it more energy efficient and has less impact on the immediate environment. It also sports an embedded media player for easy content play and updates.

MD Series Model Key Specs:

MD32B, MD40B, MD46B, MD55B

· 32", 40", 46" and 55" class LED/LCD Displays

· Direct-lit LED backlight technology

· Full range of connectivity including VGA, DVI, HDMI, Component/Composite

· Narrow bezel (19mm) and slim profile (3.6")

· RS232 and RJ45 display control

· MagicInfo Lite with embedded media player, USB 2.0 supported

· Availability: Q2 2012

SL46B Display Solution

The Samsung SL46B is a super-high brightness display solution ideal for high ambient light conditions such as retail storefront windows. The panel brightness adjustment reduces the energy output and cuts down on power consumption, while maintaining uniform brightness. It also comes equipped with several network options, including a built in media player and slide in PC.

In addition, the SL46B's slim 12mm bezel allows for diversified stand alone or video wall solutions giving retailers the option to tile multiple displays in a storefront window environment.

Key Specs:

· 46-inch class LCD Display

· 1920x1080 Full HD resolution

· 1500 cd/m2 high brightness panel

· Compatible with SBB-A media player module

· Availability: Q2 2012

About Samsung Electronics America Enterprise Business Division
As a global leader in Information Technology, Samsung's Enterprise Business Division (EBD) is committed to bringing meaningful innovation to businesses of all types from small/medium businesses to the Fortune 500 elite and public agencies alike. Samsung offers a complete portfolio of solutions including virtualization, printing, displays, notebook and tablet PCs and digital signage that help reduce operating cost, the environmental footprint and encourage dynamic learning. Samsung EBD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC) and is among the world's largest technology companies. For more information, please visit www.samsung.com/business or calling 1-866-SAM-4BIZ.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand "100 Best Global Brands," and named as one of Fast Company's "50 Most Innovative Companies of 2010." For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com

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