From Award-Winning EzSign TV to Massive 72-inch class LED Screen Display, LG's Portfolio Continues to Expand and Deliver Innovative Consumer Engagement Options
LAS VEGAS, March 7, 2012 - Understanding the need for continuous innovation and increased consumer engagement in the digital signage market, LG Electronics is expanding its line of commercial display solutions for 2012, led by larger screen sizes and enhancements to its popular digital signage systems.
This week at Digital Signage Expo 2012 (booth 500), LG will be showcasing its new 72-inch class (71.5 inches measured diagonally) LED large-screen display as well as new LED versions of its award-winning EzSign TV product, a digital signage and TV hybrid.
"We understand that business owners need to engage their customers quickly and effectively to provide the best ROI (return on investment) for their company," said Dan Smith, director of Digital Signage Sales, LG Electronics USA. "LG's versatile technology portfolio is designed to create an interactive, engaging experience for consumers. With the addition of LG's largest LED display and new LED EzSign TVs, LG's product line offers intuitive, user-friendly and effective solutions for enhanced information sharing for a wide variety of vertical markets and venues."
LG's Largest Screen Yet
This week at DSE 2012, LG Electronics is introducing its largest LED display yet - a massive 72-inch class size monitor (model 72WS70). The 72WS70 LED Large Screen Display brings picture quality, installation versatility and energy efficiency to a diverse customer base with large-scale signage needs, such as hotel lobbies, theaters and shopping centers, as well as interactive airport and transportation environments.
LG's massive Full HD 1080p 72WS70 LCD monitor features Direct LED backlighting technology, producing exceptional picture quality and ensuring information relay is more impactful. Equipped with Local Dimming capability, this display offers superior lighting control by allowing sections of the LED array located behind the screen to dim or turn off entirely. The result is amazing clarity, deeper blacks and richer colors for better contrast and color accuracy.
The 72WS70 also features technologies that make it a well-suited and versatile solution for delivering messaging in any environment. LG's LED displays are equipped with an additional 700nit of high intensity brightness compared with conventional LED display products, making them particularly useful for open environments such as shopping malls and stadiums.
LG's IPS panel technology helps display content crisply and accurately for off-angle viewing (both horizontal and vertical), resulting in a display that can be installed at virtually any angle or height, while still offering a clear picture. The IPS panel widens the optimal viewing angle, allowing customers to display their signage or multimedia content to audiences across a larger area while helping maintain color consistency or contrast ratio. LG's Auto Brightness Sensor technology automatically adjusts screen brightness based on the lighting conditions, which may help save energy.
Rounding out this complete signage solution is the 72WS70's built-in media player for content distribution. The monitor offers a user friendly interface through its use of LG's proprietary web-based management platform, SuperSign Elite-w Lite. This platform allows users to create and run dynamic content using pre-loaded templates and offers quick navigation through menus to control networked displays and simultaneously run media files, such as video, images, audio and flash.
The 72WS70 meets ERP requirements and is ENERGY STAR® qualified, thanks to the effect of Local Dimming and Smart Energy Saving features, designed to help reduce energy consumption.
Expanded Series of Easy-To-Use, Versatile Hybrids
LG is also highlighting its expanded line of award winning EzSign TV digital signage solutions, which now includes two new LED series (LT560E and LV355B) and more screen sizes.
EzSign TV is a turnkey solution that offers any business owner an intuitive and cost-effective digital signage display system with the added feature of broadcast television, allowing business owners to simultaneously show branded advertisements and television broadcasts, attracting attention and delivering specific messages to customers.
Content creation is simple with the EzSign TV. Owners use a computer to access a selection of more than 50 attractive templates, to which they can add their own images and text. Owners then transfer content to the display via a USB flash drive. Multiple customized templates can be uploaded and scheduled to activate at times appointed by the user. Unique to the LT560E series is Wi-Fi capability, which allows users to tansfer or update content to the display wirelessly. Because the system is self-contained and the personalized displays are created and transferred effortlessly onsite, it doesn't require an integrator to manage the system on the backend.
The LED LT560E and LV355B series offer Full HD 1080p display capability (720p for the 31.5-inch 32 LT560E) in sleek and energy-efficient packages. LED backlighting, along with a dynamic contrast ratio of 2,000,000:1, allows for deeper blacks and richer colors, creating better contrast and amazing clarity and color detail for an overall more enjoyable viewing experience. HDMI and USB components on the LV355B series provide versatility and allow for additional content and entertainment options. LG's LED series will be available in 32-inch (31.5 inches measured diagonally), 37-inch (37.0 inches measured diagonally), 42-inch (42.0 inches measured diagonally), 47-inch (46.9 inches measured diagonally) and 55-inch (54.5 inches measured diagonally, only LV355B) class sizes.
ENERGY STAR® qualified, EzSign TVs feature LG EcoSmart™ technologies, including the capability to manually select brightness levels. They are also RoHS compliant, meeting directives on restrictions of hazardous substances.