BrightSign to Demo New Version of BrightAuthor Digital Signage Software with Public and Private Live Data Support at DSE

Easily Links to Virtually Any Live Data Source for More Relevant, More Targeted, More Dynamic Digital Signage

LAS VEGAS, NV - March 6, 2012 - BrightSign, LLC® announced today that it will be demonstrating the new live data support features of BrightAuthor version 2.5, which will be available later this month. Included free of charge with BrightSign's broad line of high-definition, solid-state digital signage controllers, the highly acclaimed PC-based software simplifies creating, updating, managing and monitoring digital signage displays. BrightSign will demonstrate how the new features bring digital signage displays to life at Booth #1440 during DSE 2012 in Las Vegas this week.


With the latest version of BrightAuthor, BrightSign users can connect to a wide range of public and private live data sources. The new capabilities will enable users to display real-time data from RSS feeds and databases as "Live Texts", which are text fields that can be place on top of video and image content. New layout switching capabilities have also been added to support layout changes within a presentation.

"Past BrightAuthor releases have primarily focused on adding tools to its visual-based interface that make it very easy for even a novice to create eye-catching presentations," said Jeff Hastings, BrightSign CEO. "Now, we're expanding the capabilities with simple data integration to connect Twitter feeds, stock tickers and other public or private live data feeds to POS displays, menu boards, financial/manufacturing displays, waitlists, etc. With the new BrightAuthor features, BrightSign users will have all the tools they need to make their automated displays more relevant, more targeted, more dynamic."

Live Signage
By empowering users with the ability to easily connect to live data sources, BrightAuthor takes message relevance to a whole new level. With this capability, BrightSign players become more participatory for virtually any application without the need to republish presentations or update the primary content. For example, BrightAuthor users can Tweet a welcome message for a visitor and it will promptly appear as integrated content on the BrightSign display. BrightSign's new Live Text feature enables digital signage to be more relevant and engaging with up-to-the-minute information.

When linked to a database, Live Texts can instantly provide content updates for applications such as:
*Wait lists: Easily add the next person in line to your signage for any number of applications ranging from restaurants to salons, pharmacies and more
*Menu boards: Instantly change pricing and add specials of the day
*Point-of-Sale (POS) systems: Update pricing changes, product availability and backorder information
*Trade shows: Welcome visitors, list events for the day and communicate news
*Manufacturing systems: Show factory statistics and the day's goals and achievements on factory floors
*Bank/financial displays: Provide current CD/home interest rates and stock market status

Layout Switching
As part of its commitment to continue improving BrightAuthor's core capabilities and its presentation creation process, BrightSign has added a new feature that supports layout changes within a presentation. With the "Presentation Layout Switching" tools, a presentation with one layout (i.e., multi-zone) can call up another presentation with a different screen layout (i.e., full-screen) for playback. This feature offers greater flexibility to showcase multiple presentations with different layouts in a series, and allows users to "nest" presentations with different layouts. With this application, a master presentation can launch a set of additional presentations and each can have their own screen layout.

About BrightAuthor
BrightAuthor is the central interface for BrightSign single-site and networked digital signage displays. A versatile, highly flexible signage management solution, BrightAuthor supports full HD at 1080p resolutions as well as 3D video playback for the top-over-bottom and side-by-side 3D formats. With BrightAuthor software, BrightSign PC-less digital signage players and BrightSign's built-in network support, users have a complete, end-to-end solution that delivers significantly higher reliability and scalability at a lower cost than PC-based signage solutions.

BrightAuthor includes templates, wizards and customization tools that enable even inexperienced users to create and manage their own presentations. The intuitive interface makes it easy to build full-screen and multi-zone playlists for looping displays without manually configuring coordinates and image sizes. Other features range from day-parting/scheduling, interactivity and synchronization to simple networking. Publishing the content is also simplified because the software automatically creates the playlist file and bundles it with the selected content, ready to drop onto an SD card for playback or to be delivered over a network.

Availability, Pricing
Designed to run on a standard Windows PC with Windows XP or Vista or Windows 7, plus Microsoft .Net Framework 3.5 or later, BrightAuthor v2.5 will be available free of charge to all BrightSign users at http://brightsign.biz/support by the end of March. With this application, presentations can be deployed to BrightSign's full range of BrightSign digital players and kiosk controllers including looping, interactive
and network-enabled media players, players with built-in Wi-Fi and a free-standing tabletop display that delivers high-resolution video displays instantly without external power or wiring.

BrightSign high-definition, solid-state players and kiosk controllers are available from the BrightSign Store with prices ranging from US$284.99 for the HD110 looping playback digital sign player to US$699.99 for the HD1010w advanced networked digital sign and kiosk controller with interactivity.

About BrightSign
BrightSign, LLC, based in Los Gatos, California, develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at
http://twitter.com/brightsign and http://www.facebook.com/pages/BrightSign-LLC/121852744557182.

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