Cloud-Based Scala Advanced Analytics Dramatically Improves how Retailers Engage with In-store Customers through Digital Signage
Exton, PA March 05, 2012
Scala, Inc. today unveiled Scala Advanced Analytics, a cloud computing-based predictive analytics application for retailers which transforms market data and live third-party data streams into marketing messages that positively impact buying behavior. Advanced Analytics helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage.
Scala Advanced Analytics' capabilities enable retailers to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.
"Scala Advanced Analytics is a game-changing application for retailers," said Tom Nix, Scala CEO. "Powerful Scala digital display content driven by Advanced Analytics can grab customers' attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions - and even the individual customer in front of the screen."
"As consumers have more and more information access points, automated multichannel marketing becomes critical," said Steven Keith Platt, Director of The Platt Retail Institute. "Cross-channel consumers have been found to be 33.4 percent more valuable to retailers. To implement this requires a streamlined, Big Data management systemization."
Retailers can be Bold with Big Data
Scala Advanced Analytics can digest millions of data records on sales, products, customer habits, trends, pricing changes, weather, time of day, day of week, season of the year and much more. Then, the application uses predictive analytics to determine the probability of what might happen next in a retail environment based on a retailer's business rules and goals.
Advanced Analytics spells out to the retailer the best course of action with digital signage content to achieve the preferred sales outcome. The application has an automated machine-learning feedback loop that continues to learn about the retailer's business and customers to optimize business decisions - so the application constantly improves its recommendations.
With Advanced Analytics and Scala digital communication software, a retailer can create automated, data-driven messaging for point-of-sales signage according to its own pre-defined goals such as:
Increase product or category sales;
Manage inventory to reduce stock-outs;
Increase the effectiveness of in-store promotions; and
Improve customer satisfaction.
Turning Intelligence into Action
By understanding a retailer's business goals and analyzing historic business data and other relevant data streams, Advanced Analytics recommends content for digital point-of-sale displays powered by Scala digital communication software which supports content creation, management and distribution in digital signage networks. Scala-powered digital displays take data from Advanced Analytics and deliver a wide range of communications options with moving visuals, interactive screens and kiosks that present dynamic messaging and influence buyer behavior.
The Scala Advanced Analytics solution is available immediately and is best-suited for multi-site retailers with large numbers of SKU's and point-of-sale data. It is delivered as a Software as a Service (SaaS) application.
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.