New Parks Associates whitepaper analyzes mobile payment technologies and impact on consumer shopping and purchasing habits

Currently, 50% of U.S. broadband households own a smartphone, and 80% of U.S. mobile phone users have a web browser on their mobile handset.

New research from Parks Associates finds over 50% of U.S. broadband households want the ability to scan barcodes for product price and promotional information on their next mobile phone. The international market research firm's new whitepaper "Mobile Payment-Stepping into Uncharted Territory," released ahead of this week's GSMA Mobile World Congress, reports 37% of U.S. mobile phone owners find the mobile wallet concept appealing, with interest highest among younger households and smartphone owners.


"For consumers, the most attractive benefit of mobile payment apps is they reduce the number of credit cards they have to carry," said Harry Wang, Director, Mobile and Health Research, Parks Associates. "The mobile phone is the main device people use to organize their lives, and mobile payment solutions offer significant conveniences, including organizing receipts and eliminating the need to carry cash."

"Mobile Payment-Stepping into Uncharted Territory" reports that various mobile payment technologies, including the emerging NFC-based retail mobile wallet solutions, processed over $10 billion in transactions in 2011 in the North American market alone, with consumer interest in mobile payments steadily increasing. The whitepaper highlights new types of mobile payment technologies and solutions and analyzes current and future benefits to consumers, mobile carriers, small and medium businesses, mobile app and solution developers, and brick-and-mortar retailers.

Currently, 50% of U.S. broadband households own a smartphone, and 80% of U.S. mobile phone users have a web browser on their mobile handset. Mobile payment, or mPayment, is the purchase of goods or services (physical, digital, or virtual) for which a mobile phone is used in the payment process, either in person, in a retail store, or remotely, using mobile broadband access or cellular network infrastructure.

Harry Wang is attending Mobile World Congress in Barcelona this week. Contact Parks Associates to request a meeting.

Download the whitepaper at http://www.parksassociates.com/mobilepayment or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

http://www.parksassociates.com

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