Compact, flexible, interactive - SpinetiX HMP200 is chosen as core digital signage media player technology for Sony Stores in the US

Cutting-edge digital-signage solution integrates audio, video and data for an enhanced customer experience

Lausanne, Switzerland, 16 February 2012: In a ground-breaking partnership with Convergent Media Systems, a Sony Company, SpinetiX is supplying dozens of its HMP200 Hyper Media Players for a huge digital-signage rollout in Sony consumer stores across the USA.

Sony's new future-forward retail store design has been devised with the goal of providing customers with an interactive, entertaining shopping experience in which different Sony technologies are showcased on a harmonized, integrated platform. The products featured range from 3D displays to PlayStation video-game consoles, Internet TVs and even music from artists signed to Sony's record label.

Convergent Media Systems specializes in delivering digital-signage systems that enhance the customer experience. The company's Kris Konrath, Director of Marketing, explains:

"Sony wanted a solution that would allow every display in the store to act as a digital-signage screen, with a choice of independent content zones or full-store synchronization. They also wanted to integrate digital messaginginto the in-store audio, to give customers a harmonized audio and visual experience featuring Sony artists. We were also asked to provide enhanced tools for the sales staff so that they could control the system locally, so we designed an Android App that allows sales associates to use their mobile phones to control the system to display custom content, based on the needs of customers."

Each store features a long wall of screens known as the Bravia Wall, which showcases specific products or technologies. Each Bravia screen is connected to a SpinetiX HMP200 Hyper Media Player, with all players integrated and time-synchronized with one another. This allows Sony to display independent content on each screen or synchronized content across some or all of the screens.

Convergent has also used the HMP200's ability to use dynamic content feeds to create a number of bespoke enhancements to the store design. These include the 'Digital Fact Tag' - a visual element that appears in the bottom right-hand corner of each screen and shows the model number, product features, technical information and pricing. The data is dynamically pulled from a pricing and information datasource and displayed in real time onto each screen. As information changes, the Fact Tag is automatically updated. Using the Android App, sales staff can select which screens are displaying the Tag, and which are not.

When music from Sony artists is playing, the name of the artist, the song title and the album title can also be programmed to appear on selected Bravia displays. And, using a function called Dynamic Input Change, the content on 3D TVs in the store can be changed automatically to highlight a particular offering as soon as a customer puts on a pair of 3D glasses, creating a uniquely entertaining shopping experience.

Serge Konter, Marketing Manager, SpinetiX, comments: "With their very compact size, low energy consumption and maintenance-free performance, our Hyper Media Players are perfect for video-wall applications such as the Bravia Wall in the new Sony Store design. With its built-in SpinetiX Fusion Software, the HMP200 provides a very straightforward way of publishing information, audio and dynamic content to each screen - without the need for the bulk, heat, and high maintenance associated with PC-based digital-signage solutions.

"We are delighted that such a high-profile and high-tech company as Sony has seen the benefits of our technology, and that our channel partner Convergent Media Systems has done such a great job in creating a tailor-made system that truly provides an integrated multimedia experience for Sony's retail customers."

Convergent's Kris Konrath concludes: "By leveraging emerging technologies, our integrated digital-signage platform provides exactly the messaging flexibility to highlight specific products, services or content that Sony was seeking. Shoppers can preview, test, compare and unlock the full potential of Sony offerings, while also interacting with trained and knowledgeable staff.

"Exceptional attendance and customer response to our initial project installations have spurred plans for continued rollout of our system to other Sony Stores worldwide, and we look forward to taking delivery of many more SpinetiX Hyper Media Players to meet the demand from this prestigious and cutting-edge retail project."

About SpinetiX
SpinetiX SA is an award-winning Swiss hardware manufacturer of professional digital signage hardware devices. Find more information about SpinetiX products at

About Convergent Media Systems
Convergent Media Systems Corporation, a Sony Company, is a world leader in the design, integration, management, and support of digital signage and enterprise video solutions. Convergent incorporates best-in-class technologies and comprehensive services offering to provide end-to-end solutions that deliver results. Some of the most recognized brands rely on Convergent to solve complex business objectives through digital media solutions. For more information go to

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.