DSE 2012 NEW DOOH Networks Track Focuses on Advertising

The DOOH Networks Seminar Program, to be presented in Las Vegas March 7-8, 2012, is part of DSE's eight-track Educational Conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage (DS) and end-user managers and administrators of premise-owned systems intended to generate advertising revenue.

Atlanta - Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new four-part DOOH Networks Seminar Program that will focus on issues inherent in running a digital advertising-based network.


The DOOH Networks Seminar Program, to be presented in Las Vegas March 7-8, 2012, is part of DSE's eight-track Educational Conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage (DS) and end-user managers and administrators of premise-owned systems intended to generate advertising revenue. This educational track is intended to provide a hard look at issues critical to management success. Topics to be covered include:

Exposure vs Viewership: Audience Reporting Standards & Best Practices
Getting Noticed by Advertisers
National, Regional & Hyper-Local Advertising: What's the Optimal Mix & Strategy to Implement?
Narrowcasting to 150 Million Shoppers Per Week

Attendees will not only have the benefit of hearing not only case studies, but also the anecdotal experiences that help to illuminate concepts and solutions. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as knowledgeable industry consultants and technology providers.

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, "The DOOH Networks Track will be informative and thought-provoking, challenging attendees to re-evaluate their approach to doing business to ensure that their 'take-aways' have immediate value."

Registration for the DOOH Networks Track Seminar Program or any of the DSE 2012 educational conference seminars is now available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use #dse2012. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo
Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The program is comprised of 11 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 40 free presentations staged in three on-floor theaters.

For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018
gwolff@market-works.com

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