The new product enables Out-of-Home companies to convert their conventional TriVision and scrolling billboard install base into digital, which increases their operational efficiency. In this way, they open up new communication possibilities for advertisers.
Kortrijk, Belgium, 31 January 2012 - Barco LiveDots, a Barco company, has expanded its LED product range with Digital City Posters, 10 mm pixel pitch digital Out-of-Home billboards that integrate media player, remote monitoring software and display housing. With the introduction of these new billboards, Barco LiveDots strengthens its position in the outdoor digital signage market.
"Our new Digital City Posters are the next generation billboards for urban areas as they cover the whole segment between 6 and 10 m² face sizes," says Bas van Heek, Product Manager at Barco LiveDots. "The new product enables Out-of-Home companies to convert their conventional TriVision and scrolling billboard install base into digital, which increases their operational efficiency. In this way, they open up new communication possibilities for advertisers."
The Digital City Posters are a direct derivative of the modular TF-10 LED tile, which has already proven its worth with installations by leading outdoor media companies such as Outdoor Plus and Primesight. The billboards come in two variants: the DCP-0710 has a surface area of 6.8 m² and a resolution of 300x216 pixels; and the DCP-0810 with a surface area of 8 m² and a resolution of 320x240 pixels. As a fully integrated LED solution, the Digital City Posters incorporate a digital media processor, remote management and content management software, and an ambient environment controller into its screen housing. Thanks to Barco's proprietary color signature technology, the DCP-0710 and DCP-0810 deliver an excellent balance between brightness and contrast, guaranteeing exact reproduction of brand colors at all times.
To bring the Digital City Posters to the market, Barco LiveDots is partnering with dZine, another Barco company and a pioneer in digital signage, and Adboard, a provider of advertising products for Out-of-Home applications. Barco dZine is a preferred supplier for the DCP's content management system, while Adboard will integrate the LED screens into their media tools.
Barco's Digital City Posters will be showcased at Integrated Systems Europe 2012 in the Amsterdam RAI, from 31 January to 2 February 2012. You will find Barco in Hall 11, booth #11H65.
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.
Adboard is a privately owned Netherlands-based company that develops, manufactures and supplies static, scrolling and digital display solutions for the OOH industry. Its success is based on the symbiosis of technique and design in close cooperation with its customers, amongst which JCDecaux, CBS Outdoor and Clear Channel Outdoor. Adboard's installations can be found around the globe.