Sky Anytime+ goes from strength to strength with more content and increased reach

BC iPlayer and ITV Player to join the service. Sky Anytime+ available to more than 5 million homes at no extra cost by Easter 2012.

Sky has today announced a series of enhancements to its video on demand service, Sky Anytime+, which will expand the choice of programmes available for customers and make it available to millions of homes for the first time. The move follows strong growth for Sky Anytime+, which is already in more than a million Sky homes and has seen weekly usage increase by 80% in the three months to 31 December 2011.

The enhancements form part of Sky's commitment to bring more value to customers through their subscription. Sky Anytime+ comes at no extra charge and already provides access to a wide range of on-demand content including movies, entertainment, documentaries and drama 'box sets'. In addition to programmes from Sky's own channels, it offers access to content from partner channels such as MTV, Discovery, FX, History, Disney, UK TV and National Geographic Channel.

To expand the range of high-quality content available on Sky Anytime+, Sky has reached new agreements with the BBC and ITV.

This means that ITV archive content, including popular shows such as Prime Suspect, Lewis and Cold Feet, will join the service from tomorrow, accessible through the main Sky Anytime+ menu as well as a new dedicated ITV Player section. And later this year, customers will be able to use Sky Anytime+ to catch up on programmes from both the BBC and ITV when the BBC iPlayer joins the service and more programming is added to ITV Player.

Archive BBC content - including the likes of Doctor Who, Outnumbered and Top Gear - is already available on Sky Anytime+ through Sky's existing deal with UK TV.

And to help even more customers enjoy the service, Sky is extending the reach of Sky Anytime+ by making it available to all Sky+HD homes with an internet connection, across all broadband providers. This means more than 5 million homes will soon be able to access the comprehensive video on demand service. The extension of the service builds on the
1.2 million Sky Broadband homes that already use the service.

About Sky

Sky entertains and excites more than 10.4 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Living pushes ahead with fresh and innovative entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky Movies is leading the way in High Definition and on-demand.

Sky also works with dozens of other broadcasters on the satellite platform, as well as online and on mobile through the groundbreaking Sky Go service. Sky has also led the UK into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D, and offers customer even more flexibility and choice through Sky Anytime+, its internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in 2006, the company has also been the UK's fastest-growing home communications provider.

Sky believes in making a wider contribution to the communities in which it operates, not least by increasing participation in, and access to, the arts, supporting grassroots sports, and taking positive action on the environment.

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