SRS Labs Releases New Hybrid EQ Tuning Solution Engineered to Overcome Design Limitations That Affect Audio Performance

Revolutionary SRS PureSound Is a State-of-the-Art Tuning Tool That Provides a Perfectly Optimized Audio Foundation for TV or Soundbar Reference Designs

SANTA ANA, Calif.--SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that its all new hybrid EQ tuning solution, PureSound™, is now available to current licensee partners for implementation. PureSound is a state-of-the-art audio EQ tuning solution that utilizes advanced filtering technologies to precisely tune and EQ products in order to overcome various hardware and electronics design limitations that adversely affect audio performance. With PureSound, OEM and ODM partners are able to form a perfect audio foundation for their FPTVs and Sound bars, ultimately allowing their products to sound remarkably better than expected.

"For nearly two decades, TV and home audio equipment manufacturers have relied on SRS Labs to not only help engineer their products' audio systems, but to also provide them with solutions that address the various physical limitations which hinder a product's ability to produce robust audio performance and ample volume," said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. "We specifically developed PureSound with our numerous TV and Soundbar partners in mind. While many competing EQ technologies can flatten a TV's audio response and deliver a louder overall playback volume, having an EQ by itself isn't usually enough to enable a TV to deliver high quality sound. By pairing our new, intelligent hybrid EQ technology with our advanced psychoacoustic bass sculpting technologies, PureSound enables our partners' products to leap the boundaries of what they thought possible when designing them."

By intelligently detecting the amount of resources available, PureSound can adaptively compensate for and correct any two-speaker audio system's frequency response curve by applying an appropriate mix of Finite Impulse Response (FIR) and Infinite Impulse Response (IIR) filters to deliver a superior audio performance, making SRS PureSound the smartest automated OEM tuning tool that SRS has ever developed.

Features of SRS PureSound include:
• Delivers a perfectly optimized audio foundation for any two channel TV or Sound Bar
• Advanced, intelligent hybrid EQ technology offers the perfect balance of sound quality and performance
• Simple, yet sophisticated professional tuning interface
• Deep, rich enveloping bass
• Complete end-to-end tuning system including SRS Audio ID™

In addition to delivering a perfectly flat audio baseline, PureSound utilizes SRS' proprietary psychoacoustic bass sculpting technologies to maximize bass response by restoring the perception of fundamental low frequency tones. The end result is crystal clear high definition sound with deep rich bass.

Designed for assisting OEM and ODM product development groups, PureSound uses a proprietary tuning interface which resides on a notebook computer and enables TVs and Soundbars to be tuned by a qualified Field Application Engineer nearly anywhere. Once PureSound generates the tuning coefficients for a particular reference design, PureSound then utilizes a patented transmission protocol which enables the filter coefficients to be sent directly from the notebook computer to the target platform seamlessly.

Available to SRS' current licensee partners, SRS PureSound further solidified the company's position as the leading provider of performance audio technologies to the CE industry. Companies interested in licensing this new audio solution for their TV and Soundbar products are invited to contact SRS by clicking here.

For more information about this announcement, SRS or our technologies, please contact us at or visit us on Facebook, Twitter and YouTube.

SRS Labs' company description and important cautions regarding forward-looking statements made in this release are available at

SRS Labs, Inc., PR Specialist
Twitter: @SRSLabs
Global Results Communications for SRS Labs
Lora Friedrichsen/Valerie Christopherson
Investor Relations Contact:
Liolios Group, Inc.
Matt Glover

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