Isabella Products' Mobile Devices to Enhance Scala Digital Signage Services

Isabella Products announces strategic partnership with Scala

Concord, MA January 10, 2012


Isabella Products Inc. ("Isabella"), a leading mobile device and services company, announces a strategic partnership with Scala Inc. ("Scala"), the world's leading software platform for digital signage networks. Both companies have agreed to develop sales, marketing, and technology initiatives for 2012 and beyond for the digital signage market.

Scala, in its efforts to better serve Small and Medium Business (SMB) with its SignChannel service, will support Isabella Products' Vizit and Mini devices to provide a low cost, hassle-free, cellular networking solution for SignChannel users. Isabella will in turn develop a Digital Signage version (DS) of its award-winning Vizit® interactive display and Mini™ 3G USB stick optimized for use with SignChannel.

The Vizit-DS and Mini-DS products will provide Scala with integrated 2G/3G cellular solutions for reliably delivering digital signage content across multiple display environments throughout various locations. Utilizing Isabella's existing relationships with world-class wireless carriers, Vizit-DS and Mini-DS will be marketed through Scala's existing global sales and distribution channels.
"Combining Scala's global presence and expertise in the digital signage business with Isabella's compelling, cost-effective product portfolio with mobile capabilities, we are excited to introduce these new products and services to a whole new market," Matthew I. Growney, Founder, CEO of Isabella Products.

Scala's award-winning SignChannel service allows SMB owners to easily deploy digital signage in their locations without the complexity or cost normally associated with traditional enterprise solutions. SignChannel's intuitive web interface requires no special training and installation is simple. Until now, users still had to find a solution for connecting their devices to the Internet. That problem is now cleanly solved. If your cell phone works, your digital signage or kiosk will work.

"The Mini-DS is a game changer," said Jeff Porter, President of SignChannel. "Just plug the Mini-DS into any TV and you will have a SignChannel player. It couldn't be easier. In addition, the Vizit-DS makes deploying a kiosk just as easy - simply add electricity, nothing more! With SignChannel's ease of use and Isabella's relationships in the cellular industry, deploying digital signage and kiosks just got a whole lot simpler."

Vizit-DS is a 10.4" full-touch interactive media display that wirelessly receives and plays images and SWF files while allowing viewers to interact and share the display's content remotely. Mini-DS is a 3G USB stick that can be inserted into digital televisions, digital photo frames, and digital monitors to cost-effectively deliver content across the cellular network. Both companies are evaluating additional product development opportunities that will provide mobile Internet connectivity in a cost-effective manner to emerging interactive displays, kiosks, and other digital signage implementations.

For all inquiries about the Vizit-DS and Mini-DS with SignChannel service, please contact jeff.porter(at)scala(dot)com.

About Isabella Products
Isabella Products, Inc. is a leading mobile device company developing a family of connected wireless products that enrich and entertain your everyday life. Through its VizitMe content management service, Isabella effectively and securely delivers and manages real-time content experiences among a portfolio of innovative products including Vizit, Mini, and Fable (the latter available in fall 2012). Isabella Products is led by a world-class management team with deep experience in the mobile and consumer electronics industries. For more information, please visit: http://www.isabellaproducts.com.

About Scala
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, PA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in over 90 countries. For more information, please visit: http://www.scala.com or their blog. Connect with Scala via the Scala Blog, Facebook, Twitter, LinkedIn.

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