Antennas Direct Launches Reinvented DB Antennas

New television antenna, much anticipated design delivers unprecedented bowtie antenna power.

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Scott Kolbe
KolbeCo Marketing Resources
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FOR IMMEDIATE RELEASE

Antennas Direct Launches Reinvented DB Antennas
New, much anticipated design delivers unprecedented bowtie antenna power

November 10, 2011; ST. LOUIS - Many thought it was impossible to improve upon a 30 year old bowtie antenna design - until now that is. Antennas Direct, the leader in antenna technology, announced today the release of the DB2e and DB4e, two bowtie antennas with half the size and twice the gain of the company's bestselling DB line. The antennas are now available for purchase at www.antennasdirect.com.

"The new line of DB antennas are truly the most powerful, compact antennas on the planet," said Richard Schneider, president of Antennas Direct. "We have created an antenna the size of our traditional DB4, with the performance of the DB8. Our unique bowtie design is something no other antenna manufacturer has ever attempted, which is why the DB2e and DB4e have such vastly improved performance and range capabilities."

To develop the new antennas, Antennas Direct rewrote the book on bowtie antenna design. The new antennas feature redesigned mesh reflectors for a front to back ratio greater than 18dB. The antennas now incorporate the use of new geometrics instead of traditional rods, which have been a staple of the bowtie antenna design for decades.

The new compact design is significant for difficult and size compromised installations, an added value for homeowners and professional installers. The new DB antennas' gain and power make them ideal for difficult reception areas, like basements or attics. Also the antennas' UHF performance stays consistent throughout the entire spectrum for more reliable reception.

"When we announced the new DB line at the CEDIA Expo 2011, we received a huge amount of interest because people were shocked at what we had been able to accomplish," said Schneider. "It took 30 years to bring color TV into the mainstream, if cord cutting continues at this rapid pace, maybe we'll be looking back at our game changing innovation in antenna technology the same way."

Pricing
DB2e Extended Range Antenna - MSRP $69.99
DB4e Extended Range Antenna - MSRP $89.00

About Antennas Direct
Antennas Direct is the leader in antenna technology, reinventing the antenna for the digital era. With a heritage in over -the -air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception. Founded in 2003, the firm is a multiple year Inc. 500 Fastest -Growing Company and member of the Future of TV Coalition. Visit www.antennasdirect.com for more information.

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