AUDIO -TECHNICA'S BIJOUÉ JEWEL -DESIGN HEADPHONES MAKE LISTENING FASHIONABLE AND FUN

NEWS RELEASE Contact: Frank Doris Tel: (631) 645-5668 frankdoris@optonline.net

STOW, OH, October 26, 2011 - Audio -Technica now offers its Bijoué ATH -CKF303 in -ear and ATH -FW33 on -ear headphones in its expanded FashionFidelity™ lineup. The Bijoué headphones have a distinctive faceted jewel -cut design that complements any style from elegant to outrageous, and come in a variety of vibrant colors.


"Our FashionFidelity headphones bring an element of glamour and fun to music listening, along with long -wearing comfort and clear, high -quality sound," noted Crystal Griffith, Audio -Technica Consumer Marketing Manager.

The Bijoué ATH -CKF303 (SRP: $29.95) is ultra small and lightweight, and available in a bold color palette including Black Diamond, Chocolate Mint, Milky Pink, Pop Pink, Shiny Purple and White Crystal. The ATH -CKF303 delivers clear, natural sound, thanks to its precision 8.8 mm drivers, and it comes with XS, S and M -sized ear tips and a color -coordinated cable wrap holder - this is one fashion accessory that always fits perfectly.

Fashion -forward flair meets outstanding sound in the Bijoué ATH -FW33 (SRP: $39.95). The glossy jewel -cut ear pieces stand out, as does the audio quality, thanks to newly developed 30 mm drivers that deliver immersive sound.

The ATH -FW33 comes in Black, Brown, Pink, Light Pink and White, and has an ultra -thin headband and generously cushioned ear pads. Its foldable design makes it easy to carry anywhere. Like all Audio -Technica FashionFidelity headphones, the ATH -FW33 is compatible with the Apple® iPod®, iPhone™ and iPad®, and ideal for use with portable music players, laptops, in -flight entertainment systems and other devices.

Audio -Technica Bijoué ATH -CKF303 and ATH -FW33 headphones are currently available at authorized retailers and online sellers, and at shopaudiotechnica.com.

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Celebrating 49 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

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- For more information on the complete range of Audio -Technica products, contact Karen Emerson or Crystal Griffith, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com.

- For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Apple, iPod and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

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