Through the partnership, Current Audio will gain access to AVAD's extensive network of certified dealers, significantly expanding its reach within the custom installation market.
El Cajon, CA ─ October 17, 2011 ─ Current Audio, the brand quickly becoming known for developing an array of audio solutions precisely designed from an installers' perspective, today announces it has entered into a strategic distribution partnership with AVAD. Current Audio's complete line, including in -ceiling and in -wall architectural speakers, outdoor loudspeakers, multichannel amplifiers, subwoofers and custom installation accessories will be stocked and available at every AVAD branch in North America before the end of the month.
"It's our constant effort to offer our customers an extensive array of installation solutions that meet the needs of residential and commercial applications alike," said Hugh Hughes, senior merchandising manager, custom/audio of AVAD. "Current Audio is a brand with a mission quite parallel to ours - one that's focused on bringing solutions -based innovations to the custom installation market. This partnership was a clear fit."
The Current Audio brand name is backed by a veteran team of audio experts, with decades of installation and design experience among them. High quality sound reproduction, superior craftsmanship, material innovation and solutions -based design are all key hallmarks of the company, aiming to be one of the industry's finest audio brands. Every product is built considering the needs of today's custom integrator, from concept to construction.
"All of our products are designed and engineered at our California facility and then produced in exclusive factories in Asia, ensuring a standard of excellence that we're proud to stand behind," said Sean McDermott, president of Current Audio. "Coming from many years of being on the integrator side of the business, I feel confident in saying that our team really gets what the AVAD customer needs when it comes to manufacturing audio products - from ease of installation, to margin, to performance," he added.
"We're huge fans of AVAD's focus on training and support. It's a clear commitment to their customers and the custom installation market as a whole," added Hal Truax, newly appointed vice president of business development. "We welcome this opportunity to grow our businesses together, and we're pumped to kick things into gear at our first Vendopalooza in Dallas, Texas, on October 20."
About Current Audio
Current Audio is an award -winning brand of custom installer -friendly audio products: in -ceiling, in -wall and outdoor speakers, multichannel amplifiers, subwoofers and unique laborsaving accessories. The company's management team brings more than 30 years of engineering and manufacturing experience to their loudspeaker designs and controls 17 industry -leading patents and trademarks. To learn more about the company's product innovations, extensive warranty commitment, reliable customer service assurance, and environmental stewardship pledge, please visit www.currentaudio.com. Keep up with Current Audio on the go via their social networks: thumbs up on Facebook, follow on Twitter, and subscribe on YouTube.
AVAD LLC, a wholly owned subsidiary of Ingram Micro Inc., is the most complete custom electronics provider in North America. Offering customers the most trusted brands, AVAD stocks complete systems solutions for home theater, home automation, pro AV, lighting controls, security, distributed A/V, central vacuum, HVAC and more. Further, the company is dedicated to dealer education, training and skill advancement, as evidenced by AVAD University's over 450 online and classroom continuing education classes held each year. AVAD ensures just -in -time delivery from each of its 23 North American facilities.