Control4 Offers New Business Workshop Series

Inaugural Session: Building a Light Commercial Installation Business.

Salt Lake City, UT - October 12, 2011 - Control4, a leader in affordable IP -based home control systems, is offering a new series of targeted online New Business Workshops that identify new business and marketing opportunities for Control4 dealers. Lead by Control4 SVP Jim Arnold, and with case studies from existing dealers who are already succeeding in light commercial, the first workshop in the series is entitled: Building a Light Commercial Installation Business.

The Control4® New Business Workshop series is designed to help dealers identify and sell into new market opportunities. Control4's inaugural session is focusing on a growing segment of dealers' business as determined in a September 2011 Control4 dealer survey. The one -hour online session is designed to provide dealers the tools to tap into light commercial business opportunities so they can grow their current business by automating boardrooms, small businesses, bars, and restaurants leveraging the Control4 hardware and software they already know into the commercial space.

"Our research has shown that the light commercial marketplace has become a viable business opportunity for dealers using Control4 systems. We want to make sure our dealers are embracing this market segment for their business," said Control4's SVP Jim Arnold. "Control4 has always believed in investing in our dealer channel and delivering programs that positively impact their business. Identifying growth segments and helping our dealers take advantage of them, that's part of our partnership."

The one hour New Business Workshop will be held on Tuesday, October 25 at both 9 AM EDT / 6AM PDT and 12PM EDT / 9AM PDT. The session will be recorded and available to dealers to watch at their leisure on the Control4 website.

"Dealers will be impressed with the content that has been developed from the ground up based on feedback, tips and sales tools from dealers already succeeding in light commercial installations," added Arnold.

Control4 dealers who participate in the session, or download it for future use, will receive a market overview, guidelines, tricks and tools to expand their business with light commercial installations. Specific topics will include:
• How to identify and approach new and existing customer prospects.
• How other dealers have been leveraging existing Control4 solutions in light commercial applications.
• Learning more about new apps from BlackWire Design, Extra Vegetables and other Control4 partners and how these apps enhance and simplify Control4 commercial installs.
• Understanding the momentum of existing and future light commercial apps and how these software developments enhance the scope and function of Control4® systems.
• New sales tools and collateral
Future New Business Workshop topics include: Leveraging Apps to Drive Business; Upsell/Upgrade: Mining Existing Customers for More Business; Marketing 101, Targeting Builders, Architects and Designers.

All Control4 Dealers attending the Workshop have a chance to enter to win a new Control4 Demo Kit, valued at over $3,000 and loaded with free commercial apps.

Interested Control4 Dealers should for details and to register.

About Control4
Control4, a leading provider of the operating system for the smart home, delivers intelligent control over consumer electronics products, appliances and networking systems through an easy -to -use and intuitive software interface. Founded in 2003, the company delivers affordable automation of lighting, music, video, thermostat, security, and energy management systems through more than 2,000 custom integrators, retail outlets, and distributors in over 70 countries. With the most intelligent, open and affordable control solution on the market, Control4 is the platform of choice for major consumer electronics companies, residential homes, hotels, businesses and utilities that require an intelligent, open and affordable control solution. For more information visit

Press Contact
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Kimberly Lancaster
Lauren Simmen

Copyright© 2011 Control4 Corporation. All rights reserved. Control4 and the Control4 logo are registered trademarks of Control4 Corporation in the United States and/or other countries. Other names or brands may be claimed as the property of others.

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